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The New York Times Company is Making Changes

The New York Times Company is Making Changes

Things are always changing in the world and The New York Times Company is right up there with changes. It plans to sell its Regional Media group to…

Newspaper Publishers Move to Digital Advertising

Newspaper Publishers Move to Digital Advertising

Newspapers are struggling in the United States and people do not have to look far to find out why this is happening. Newspapers began struggling when the internet…

Digital Advertising

More and More Companies Moving to Digital Advertising

Summary: More and more companies are switching their advertising plans to the digital world and moving…

Newspaper Cuts Being Made

Newspaper Cuts Being Made

When news is happening, the newspapers are first to announce without any hesitation. The news…

Apple Executive Defends Pricing on E-Books Case

Apple is defending itself in federal district court against claims that it conspired with book…

Trends in Advertising

Survey Says, Post-Publication Publishers Overlook Authors

Survey Says, Post-Publication Publishers Overlook Authors

In a survey recently carried out by the Writers’ Workshop, eminent authors were asked whether they were happy with their publishers…

Celebrity Ads

Weinstein Company Seeks Hits, Shifting to TV

Mr. Weinstein and his brother are looking to extend their expertise into the world of television, where they are seeking to hit it big with some TV hits.…

Weekend Box Office Sees Good Results for “Catching Fire”

One of the November box office hits has expanded since its prequel, and that movie is “Hunger Games: Catching Fire”. The movie is a sequel to Hunger Games,…

Marilyn Monroe Still Shines in Ad Campaigns

The hair care line, Sexy Hair, will be launching an advertising campaign featuring this iconic Marilyn Monroe. The campaign is set to hit magazines starting August 22nd and…

Advertising Resources

What Skills are Required for Digital Advertising Jobs?

The age of advertising has changed greatly over the past 10 years with the advent of Facebook, Twitter, LinkedIn and many other social networking sites. Companies can now advertise on millions of websites and social sites that reach hundreds of millions of people with just the click of a mouse. Companies still advertise using television, radio, newspapers and magazines, but digital advertising is where the industry is headed. So, what type of skills are needed for digital advertising? Well, if you are thinking about a career in digital advertising, you will want to be fluent in the industry first. This means that you should have a couple years of experience in advertising before you branch out into the digital aspect. Many advertising companies are looking for candidates who have data […]

October 30, 2014  Read More

Employment in Advertising

Job Openings on the Rise, and so are Layoffs

The US economy is still struggling to make a comeback, as evidenced by the latest job numbers. For every job that is listed out there, there are…

Print Advertising

Souderton School District Considers Ads in Schools

In Pennsylvania, the North Penn School District is considering advertising for its schools. The finance committee of the school has invited the owner of a company from…

Layoffs

The New York Times Company is Making Changes

Things are always changing in the world and The New York Times Company is right up there with changes. It plans to sell its Regional Media group…

Government

New Jersey Assembly Banning Text Message Advertisements

Earlier this week, the New Jersey Assembly has recently approved a bill that will be used as a way of banning text message advertisements from being allowed…

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