9. March 2010

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StepChange Group Adds Mike as VP of Strategic Accounts

StepChange Group Adds Mike as VP of Strategic Accounts StepChange Group, a Powered Company, announced it has hired marketing veteran Christopher Mike as vice president of strategic accounts. He previously was vice president of marketing for Converse and director of marketing at Nike, where he led the development of the Nike Golf brand. Mike most recently served as general manager of sports marketing at Rocket [...]

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9. March 2010

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Whiting Named Managing Director of Schematic New York

Whiting Named Managing Director of Schematic New York Schematic, a WPP company, has named Jason Whiting managing director of its New York office. He will be in charge of the office’s day-to-day operations and will serve as a member of Schematic’s senior leadership team. Prior to joining Schematic, Whiting spent seven years at AKQA. He most recently served as director of AKQA East, where [...]

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3. March 2010

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Tiger Branch Named CEO of Hallock Agency

Tiger Branch Named CEO of Hallock Agency Veteran advertising executive Tiger Branch has been appointed chief executive officer of Hallock Agency, a Portland, Ore.-based advertising/ public relations firm. Branch is a former agency owner and communications director for several corporations, Hallock Agency President Jackie Hallock said in a press release. “We know Tiger will lead us to the next level,” Hallock said. The Hallock [...]

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26. February 2010

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Rainmaker Media Rolls at Addy Awards

Rainmaker Media Rolls at Addy Awards Rainmaker Media Group, a full-service advertising agency and political consulting firm, won Best of Show at the West Virginia Advertising Federation’s annual Addy Awards ceremony this week. Rainmaker took home more Addy’s, 21, than any other agency in the state for the second year in a row. The agency won 11gold, eight silver and the Judge’s [...]

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25. February 2010

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IMG Names McNamara V.P of Business Development

IMG Names McNamara V.P of Business Development Global sports, media and entertainment company IMG has named John P. McNamara vice president of business development. He will be based out of the company’s Chicago office. McNamara will be responsible for identifying and generating new business opportunities for the company throughout the Midwestern United States, according to a press release. Prior to joining IMG, McNamara [...]

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25. February 2010

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Titan Promotes Goldsmith to President; Abolt to Executive V.P.

Titan Promotes Goldsmith to President; Abolt to Executive V.P. Scott Goldsmith, who served as general counsel and executive vice president of Titan, has been promoted to president of the company, according to a press release issued Wednesday. Titan is based in New York and is the largest transit advertising company in the U.S. In his new role, Goldsmith will be responsible for securing new advertising [...]

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24. February 2010

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$300 Million Census Ad Budget

$300 Million Census Ad Budget

Robert Groves, head of the U.S. Census Bureau, testified Tuesday before a senate panel in defense of an advertising budget. The director has decided to spend $300 million to promote the decennial population count, a tradition that has occurred every ten years beginning with the first one in 1790 under Secretary of State Thomas Jefferson. Groves [...]

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19. February 2010

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Ad-Texting Still Elusive

Ad-Texting Still Elusive

Text messaging, or simply texting,  is by volume the most popular way in America for people to communicate with mobile devices. From July 2008 to July 2009, nearly twice as many text messages were made versus phone calls on mobile devices, an astounding 1.3 trillion. Marketers have so far been unable to crack into the market [...]

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18. February 2010

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PayPal Seeks Ad Agency

PayPal Seeks Ad Agency

PayPal is actively searching for an advertising agency, a one-stop shop that will cover all of their needs. Chief among the agencies tasks will be increasing brand loyalty. The scope of PayPal’s services are being highlighted in their proposal, attempting to both position and cement the company in the minds of consumers as the de [...]

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17. February 2010

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WCG Hires Jeff Yates as Creative Director

WCG Hires Jeff Yates as Creative Director

Global communications company WCG has hired Jeff Yates as creative director in its New York office. He joins from DraftFCB Healthcare, where he spent eight years as vice president and associate creative director. “Jeff is a proven and respected 25-year veteran who has built several brands into category leaders. He will play a key role in [...]

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9. February 2010

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OgilyOne Adds Director of Experience Planning

OgilyOne Adds Director of Experience Planning

Phil Buehler is joining OgilvyOne as director of experience planning. He joins the ad agency from Euro RSCG, where he oversaw its consumer and brand research initiatives as chief market scientist. CEO Miles Young called the appointment “fundamental to our growth plans.” The agency currently has 100 analytic experts, 60 planners and 30 marketing consultants in [...]

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9. February 2010

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Clear Channel’s Advertiser Group Names New President

Clear Channel’s Advertiser Group Names New President

Greg Glenday has been promoted to president of national advertiser development for Clear Channel Radio’s National Advertiser Platforms Group. Glenday has been with Clear Channel for 14 years and has played a lead role in some of the company’s largest national advertising deals, Clear Channel said in a press release. Clear Channel’s National Advertiser Platform Group helps [...]

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29. January 2010

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Childrens Hospital of L.A. Names Marshall V.P

Childrens Hospital of L.A. Names Marshall V.P

DeAnn Marshall has been named vice president and chief marketing and communications officer at Childrens Hospital in Los Angeles.  She previously served at University of California, San Diego as chief health sciences marketing and communications officer. Marshall’s first order of duty will be to create a new marketing and branding plan that will center on the [...]

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25. January 2010

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Oakley Adds CCO Title at TM Advertising

Oakley Adds CCO Title at TM Advertising

TM Advertising announced that Bill Oakley, who already held the positions of group creative director and worldwide creative director for its American Airlines account, is adding the position of chief creative officer and managing director. Oakley has helped manage the company’s Dallas-based headquarters and his extensive experience “makes him uniquely qualified to take over a [...]

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