Another Southern US ad agency is laying off workers.
Austin, Texas’ GSD&M Idea City has cut 10 jobs, and imposed across-the-board temporary pay cuts.
Mark Taylor, the agency’s executive creative director, has also left the firm. The agency has about 500 employees.
GSD&M Idea City is an advertising agency founded in 1971 by graduates of University of Texas at Austin. Since 1998, GSD&M has been part of the Omnicom Group. It has offices in Austin, Chicago and New York City.
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