Alma DDB has appointed Isaac Mizrahi (no, not that Isaac Mizrahi) to the newly created position of Senior Vice President - Managing Director in Miami. Mizrahi joins from Sprint Nextel, where he was Director of Innovation & Multicultural Marketing. The 39-year-old has an MBA from Emory University in Atlanta. He was BrandWeek’s 2006 Hispanic Marketer of the [...]
Continue reading...29. June 2009
Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, with more [...]
Continue reading...26. June 2009
The late Michael Jackson, the scandal-plagued, emotionally troubled 80s pop singer and star of a classic Disneyland attraction, starred in commercials for two brands: Pepsi Cola and LA Gear. Here are some of those commercials -- the last one is actually touching, considering the man's life and death.
Continue reading...25. June 2009
Zoom Media & Marketing has appointed Michael Arkin to the newly created position of Senior Vice President, West Coast Sales and Strategic Partnerships. Arkin joins from Paramount Pictures, where he was responsible for developing marketing campaigns for home entertainment content released by Paramount Pictures Corporation, including Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Paramount Classics, MTV Films [...]
Continue reading...24. June 2009
Euro RSCG has hired on Coleen Cahill as global brand director for the Charles Schwab account. Cahill joins from Merkley + Partners, New York, where she was Brand Equity Director. She replaces Fred Saunders, who left for personal reasons. New York City’s Euro RSCG Worldwide provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, [...]
Continue reading...23. June 2009
Saatchi & Saatchi New York has brought on Claudine Cheever as Director of Strategic Planning. She joins from McCann Erickson in San Francisco, where she was Executive Planning Director for 10 months. Before McCann, Cheever was deputy director of the planning department at Omnicom Group’s Goodby, Silverstein & Partners in San Francisco, where her clients included [...]
Continue reading...22. June 2009
Gary Scheiner has joined the New York office of Rosetta as Chief Creative Officer. Scheiner joins from TBWA\Chiat\Day, New York, where he was the Executive Creative Director of the WorldHealth unit since 2007. He helped found and build the agency’s consumer health care practice, which serves clients such as Pfizer. Scheiner also oversaw accounts including Michelin, [...]
Continue reading...19. June 2009
The UK’s Beattie McGuinness Bungay is bringing on Neil Powell, former chief creative officer of Margeottes Fertitta Powell, to head its new New York office as a stakeholder. A graphic designer, Powell was most recently head of We Are Gigantic, a merger of Margeotes Fertitta Powell and Kirshenbaum Bond + Partners. He ran his own boutique [...]
Continue reading...18. June 2009
Durham, North Carolina’s Baldwin& is bringing on Jerry Bodrie from GSD&M Austin. Bodrie’s title will apparently be “superconductor,” which is supposed to be a clever neologism for “top executive on the account side.” (By “neologism” I don’t mean Merriam Webster’s first definition, “a new word, usage, or expression.” I mean the second definition, “a meaningless word [...]
Continue reading...17. June 2009
Tech and marketing firm Sapient will buy New York’s Nitro Group, an independent ad agency, for $50 million. The purchase will give Sapient’s interactive division access to the traditional advertising market, and aid expansion into Asia. Nitro clients include Mars, ConAgra, Volvo, Nike and Foot Locker. Sapient is an interactive and professional services company based in Boston, Massachusetts. [...]
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30. June 2009
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