Between the start of the recession in December, 2007, and the most recent numbers from the Bureau of Labor Statistics, which cover up to October, 2009, the advertising industry lost a little over 26,000 jobs. That’s approximately 14% of all positions in advertising agencies nationwide. Between January and October of 2009, 8% of all agency [...]
Continue reading...22. December 2009
California’s ReachLocal, a firm specializing in online advertising services for local businesses, has filed for a $100 million IPO. JP Morgan and B of A have been hired as underwriters. Founded in 2004 in Woodland Hills, Calif., ReachLocal says its publisher networks reach over 195 million search engine users, and over 170 million Internet surfers.
Continue reading...21. December 2009
EyeWonder, an Atlanta based digital advertising company, has been picked up by Limelight Networks for $110 million. EyeWonder, founded in 1999, specializes in online advertising. They are expected to service $500 million in global media spending in 2010. Limelight Networks, founded in Arizona in 2001, delivers content through its own fiber optic network and has worked closely with [...]
Continue reading...17. December 2009
Detroit’s Doner Advertising has been sold by it’s CEO, Alan Kalter, who will retire once the deal is finalized. Doner’s web page has been updated with a cryptic message directing visitors to have a look around while the new page is being prepared. Under the terms of the deal, which were passed around to employees today, David [...]
Continue reading...16. December 2009
PMK/HBH, one of Hollywood’s biggest celebrity PR firms, is merging with BNC, a corporate PR firm. The new mega PR firm will be called PMK-BNC. Both firms are currently owned by Interpublic Group. Not everyone is happy with the plan, however. After an internal memo was circulated at PMK outlining the details, several top publicists left the [...]
Continue reading...16. December 2009
A digital ad agency out of Austin, Texas, has received a contract to market Sony’s new massively multiplayer shooter game for the PS3. Drumroll will handle online advertising for the highly anticipated game, including forays into social networking. The game allows players to join one of three private armies, each of which will have its own [...]
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28. December 2009
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