Rainmaker Media Group, a full-service advertising agency and political consulting firm, won Best of Show at the West Virginia Advertising Federation’s annual Addy Awards ceremony this week. Rainmaker took home more Addy’s, 21, than any other agency in the state for the second year in a row. The agency won 11gold, eight silver and the [...]
Continue reading...25. February 2010
Global sports, media and entertainment company IMG has named John P. McNamara vice president of business development. He will be based out of the company’s Chicago office. McNamara will be responsible for identifying and generating new business opportunities for the company throughout the Midwestern United States, according to a press release. Prior to joining IMG, [...]
Continue reading...25. February 2010
Scott Goldsmith, who served as general counsel and executive vice president of Titan, has been promoted to president of the company, according to a press release issued Wednesday. Titan is based in New York and is the largest transit advertising company in the U.S. In his new role, Goldsmith will be responsible for securing new [...]
Continue reading...24. February 2010
Robert Groves, head of the U.S. Census Bureau, testified Tuesday before a senate panel in defense of an advertising budget. The director has decided to spend $300 million to promote the decennial population count, a tradition that has occurred every ten years beginning with the first one in 1790 under Secretary of State Thomas Jefferson. [...]
Continue reading...19. February 2010
Text messaging, or simply texting, is by volume the most popular way in America for people to communicate with mobile devices. From July 2008 to July 2009, nearly twice as many text messages were made versus phone calls on mobile devices, an astounding 1.3 trillion. Marketers have so far been unable to crack into the [...]
Continue reading...18. February 2010
PayPal is actively searching for an advertising agency, a one-stop shop that will cover all of their needs. Chief among the agencies tasks will be increasing brand loyalty. The scope of PayPal’s services are being highlighted in their proposal, attempting to both position and cement the company in the minds of consumers as the de [...]
Continue reading...17. February 2010
Global communications company WCG has hired Jeff Yates as creative director in its New York office. He joins from DraftFCB Healthcare, where he spent eight years as vice president and associate creative director. “Jeff is a proven and respected 25-year veteran who has built several brands into category leaders. He will play a key role [...]
Continue reading...9. February 2010
Phil Buehler is joining OgilvyOne as director of experience planning. He joins the ad agency from Euro RSCG, where he oversaw its consumer and brand research initiatives as chief market scientist. CEO Miles Young called the appointment “fundamental to our growth plans.” The agency currently has 100 analytic experts, 60 planners and 30 marketing consultants [...]
Continue reading...9. February 2010
Greg Glenday has been promoted to president of national advertiser development for Clear Channel Radio’s National Advertiser Platforms Group. Glenday has been with Clear Channel for 14 years and has played a lead role in some of the company’s largest national advertising deals, Clear Channel said in a press release. Clear Channel’s National Advertiser Platform [...]
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26. February 2010
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