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Veteran advertising executive Tiger Branch has been appointed chief executive officer of Hallock Agency, a Portland, Ore.-based advertising/ public relations firm.

Branch is a former agency owner and communications director for several corporations, Hallock Agency President Jackie Hallock said in a press release. “We know Tiger will lead us to the next level,” Hallock said.

The Hallock Agency was founded in 1959 and is the oldest continually operating agency in Portland. It has clients both at the international and local levels.

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