Reuters: GM has decided to move its advertising account for its flagship brand Chevy to the Omnicom Group agency. The change comes concurrently with the arrival of former Hyundai marketing chief, Joel Ewanick, who made the decision to place the brand in the hands of Omnicom Group’s Goodby, Silverstein and Partners. Ewanick, according to Reuters, [...]
Continue reading...13. May 2010
Holding company MDC Partners (NASDAQ: MDCA) has acquired a majority interest in ad-optimization firm Integrated Media Solutions. IMS will become part of MDC’s Performance Marketing Services Group, specializing in online analytics and data mining. In the past, IMS has sought to overcome a fragmented media environment by collecting large amounts of data to increase efficiency and target ads. The company is best known for [...]
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21. May 2010
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