The Detroit Free Press: GM has decided to move its Chrysler account to a new ad agency. It’s moving from Bartle Bogle Hegarty to Minneapolis based firm Fallon Worldwide. The account is estimated to be worth almost $300 million. GM, trending alongside other auto makers, has recently made moves for some of its other well [...]
Continue reading...22. June 2010
Crain’s Detroit Business: W.B. Doner & Co., which does business as Doner, has announced that it has lost the Mazda account. The account, which Doner has had since 1997, is valued at an estimated $150 million and comprises 20 percent of the ad firm’s business. The firm came up with the both popular and successful [...]
Continue reading...10. June 2010
Digital Media Wire: CrowdGather, one of the leading networks of community forums, announce today that it has purchased its own digital advertising agency, Adisn. The deal is rumored to be worth $5.5 million. Adisn, a next generation Digital Ad Agency, uses relationship data from the social web to enhance targeting and should be a good [...]
Continue reading...8. June 2010
Infinity Auto Insurance has selected Acento Advertising as its “Hispanic advertising agency of record.” Acento will be charged with increasing visibility of the Infinity auto insurance brand among acculturated Latinos. Said Glen Godwin, Infinity’s senior vice president and chief marketing officer: “We are looking for extraordinary results that complement our rich history serving this segment. [...]
Continue reading...4. June 2010
MDG Advertising has been retained by law firm Gunster for branding and marketing services. The agency will be working on the firm’s service overview collateral, as well as the collateral for each of its practice groups. Gunster has recently gone through a name change from Gunster, Yoakley & Stewart and is in need of updating [...]
Continue reading...3. June 2010
CNN is reporting that the recent BP ad campaign featuring CEO Tony Hayward is not only expensive but probably ineffective. The company has recently initiated an advertising blitz to counter the maelstrom of bad press it’s suffered in the wake of the gulf oil spill crisis. It’s running both televised and print ads and has [...]
Continue reading...2. June 2010
Harte-Hanks, Inc., a worldwide direct and targeted marketing company, announced Jeff Simpson has been promoted to senior vice president, marketing strategy and customer insight, with Harte-Hanks Direct Marketing. Simpson has served with Harte-Hanks for more than two years and, according to the company, his charge will be the delivery of client-specific multichannel strategies that are [...]
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25. June 2010
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