MSNBC has selected Minneapolis ad agency Mono as its agency of record in marketing and advertising efforts, reports the Minneapolis Star Tribune. Mono, which was recently named the small agency of the year by Advertising Age, has previous experience working with television organizations. The agency previously created the “Characters Welcome” brand five years ago that [...]
Continue reading...29. July 2010
The Fallon Group has been brought on as the agency of record for H&R Block Inc.’s $155 million advertising account, the Kansas City Business Journal reports. The Fallon Group is being hired after H&R Block reported a disappointing 2010 fiscal year. The tax preparer previously had a contract with Omnicom Group’s DDB Worldwide Communications Group [...]
Continue reading...28. July 2010
Aggregate Knowledge, the sole pure-play data management and ad optimization platform (DMP) company, announced Steve Linde as its new vice president of engineering. Linde was most notably the director of engineering at NexTag, where he led technical teams through several years of dramatic growth in site traffic, technical complexity, and team size, as that team [...]
Continue reading...21. July 2010
With an ad campaign gone amok, UK based Lean Mean Fighting Machine stands to lose its Coca-Cola account over a risqué Facebook posting that turned up in a fourteen year old girl’s status page on the networking site. As Blackweb 2.0 posted, the ad company came up with a seemingly brilliant idea (although, in retrospect, [...]
Continue reading...8. July 2010
Acronym Media, a leader in keywork-driven marketing, announced the appointment of Larry K.H. Jenkins as executive vice president of global sales. Jenkins was formerly executive vice president of client services and strategic accounts and managing director of Europe for iCrossing. In his new role, Jenkins will be responsible for driving Acronym’s worldwide business development efforts, [...]
Continue reading...6. July 2010
Longtime Indianapolis, Ind. ad agency Pearson Partners Inc. is closing after 33 years, according to a report in the Indianapolis Business Journal. About a dozen workers will be left without a job. The agency apparently is another victim of the tough economic times. President and CEO Ron Pearson told the paper “we’ve struggled through the [...]
Continue reading...2. July 2010
WSJ: Alex Bogusky, an industry superstar, is leaving ad holding company MDC Partners. He is a founding partner of Crispin Porter & Bogusky and self styled chief creative insurgent of MDC. Bogusky’s future plans, though at this time undisclosed, do not directly involve the advertising business. In a blog post, yesterday, entitled “My First Flower,” [...]
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29. July 2010
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