Davis Elen Advertising, based in multiple offices along the west coast, has been charged with major clean up by the city of San Francisco after a stunt to promote the social networking site game Mafia Wars. This shouldn’t prove too difficult, though, for one of the largest, privately-owned advertising firms in the United States.
Current CEO and Chairman Mark Davis, grandson of founder Henry Mayers who was a “cartoonist at heart” according to their website, has embraced his grandfather’s passion by taking on Zynga Game Network as a client. With a mission to “connect people through games,” Zynga provides free, social games for Facebook, MySpace, iPhone, and My Yahoo.
In an effort to create buzz around Mafia Wars, one of Zynga’s most popular social games, Davis Elen launched a campaign which including gluing faux $25,000 bills to San Francisco city sidewalks. Now, the city of San Francisco has ordered the advertising agency to clean them up.
According to their Twitter feed, Davis Elen “used non-permanent adhesive (Arlon DPF-8000 Street Graphics)” and the bills simply “peel up.” However, the San Francisco Chronicle is reporting that “they had to bring in a steam cleaner and spend 45 minutes at each location where the bills were pasted.” Nonetheless, Davis Elen claims, “There was always a clean up plan for after the big event.”
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Fri, Aug 27, 2010
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