Newspapers will take another milestone as Rupert Murdoch’s News Corp announced that they will launch an iPad-only newspaper in collaboration with Apple Inc. Chief Executive Steve Jobs. The iPad-only newspaper will have its base in New York and will be sold for 99 cents a week. The said newspaper innovation, called the “Daily,” will be [...]
Continue reading...30. November 2010
Industry analysts and watchers revealed their forecast that tablet devices such as the Apple Inc (AAPL) iPad and Dell Inc (DELL) Streak will surge the desktop and laptop sales over the next year based on the recent trend. The said prediction is a significant news for Apple and other tablet device manufacturers. A select few [...]
Continue reading...30. November 2010
Station 280 Sports Bar in St. Paul, Minnesota received numerous complaints from local residents regarding their recent Thanksgiving advertisement campaign. The ad carried the headline “Drink like an Indian. Party like a Pilgrim” and showcased a scantily clad woman dressed in a Pocahontas costume and cartoon images next to her of a Native American and [...]
Continue reading...23. November 2010
AOL’s Canada based corporation saw a 10% growth from September to October 2010 among its owned and operated web properties. AOL owes part of its upsurge to its recent acquisitions: TechCrunch and 5Min. According to general manager Graham Moysey, “AOL is focused on delivering targeted audiences on premium properties with a significant video presence and [...]
Continue reading...22. November 2010
SVnetwork has named former AOL executive Anna Seibert its new senior vice president of sales development. In the role, Siebert will lead a category sales team designed to drive revenue for the performance brand advertising company. According to an agency press release, Siebert will work with agency holding companies and clients to develop category-specific solutions [...]
Continue reading...16. November 2010
Britain’s ITV is experiencing a bit of dissonance between the success of their television programs, X Factor and Downtown Abbey, and a drop in the price of it’s shares. One 30-second advertisement to be shown during the weekend of the X-Factor finale will cost advertisers round a quarter million pounds. Additionally, Downtown Abbey, another program [...]
Continue reading...16. November 2010
Mary Meeker, one of Morgan Stanley’s top analysts made an exciting prediction for online advertisers when she asserted that there would be a $50 billion online advertising boom. Meeker noted the disparity between the quantity of advertising versus the time consumers are spending on the internet. She said that while people spend 28% percent of [...]
Continue reading...15. November 2010
Wayne Powers has been appointed senior vice president of advertising of Yahoo! Inc. Powers will serve directly under Ross Levinsohn, Yahoo’s EVP of the Americas. Prior to his position at Yahoo, Powers was the president of Media Networks Inc. and Targeted Media at Time Inc. Levinsohn made this statement regarding Powers’ hire: “Wayne is a [...]
Continue reading...15. November 2010
Ireland’s online advertising market shot up more than 12% from last year, according to a dual study from PricewaterhouseCoopers and IAB Ireland. The study attributes the sizable growth to the mere number of individuals using the internet, as well as the internets unique ability to engage consumers over other platforms. According to the study, €53.9m [...]
Continue reading...11. November 2010
Apple and Japan’s largest advertising agency, Dentsu Group, announced that they will work together to expand Apple’s iAd mobile advertising network to Japan in early 2011. According to a press release, Dentsu will be responsible for the selling and creative execution of iAds in Japan, and Apple will host, target and deliver the iAds to [...]
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30. November 2010
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