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The New York Times Co. expected to see a decrease in the overall print advertising revenue during the fourth quarter of 2010. The publisher said that the print industry continued to diminish compared to other media form. A slip of about 4% is expected in the fourth quarter, slightly better than a 6% decline the company booked for the third quarter. However, the digital ad revenue, which includes ad sales on its newspaper websites and About.com, is predicted to manifest growth of around 10%.
The Times Co.’s traditional newspaper business continues to offset gains in its digital business. The newspaper company sees a hike in the digital ad revenue of $99.7 million from $90.6 million, while print ad revenue will be down to $295 million from $307.4 million. The Times Co. added that the circulation revenue, which accounts for subscription fees and newsstand sales, is also expected to decline at about 4% to 5%- a figure that is equivalent to between $227.3 million and $229.7 million, down from $239.3 million.
Next year, the Times Co. will focus on boosting its revenue from its digital operations. In line with this, the company is now looking at the possibility of charging its readers for access to some stories on its flagship NYTimes.com website.
Print Ad Revenue to Decrease in 4th Quarter- New York Times
The age of advertising has changed greatly over the past 10 years with the advent of Facebook, Twitter, LinkedIn and many other social networking sites. Companies can now advertise on millions of websites and social sites that reach hundreds of millions of people with just the click of a mouse. Companies still advertise using television, radio, newspapers and magazines, but digital advertising is where the industry is headed. So, what type of skills are needed for digital advertising? Well, if you are thinking about a career in digital advertising, you will want to be fluent in the industry first. This means that you should have a couple years of experience in advertising before you branch out into the digital aspect. Many advertising companies are looking for candidates who have data […]
October 30, 2014 Read More