Upload Your Resume and Get Free Job Alerts
Enter your email address to receive news letters!
The New York Times Co. expected to see a decrease in the overall print advertising revenue during the fourth quarter of 2010. The publisher said that the print industry continued to diminish compared to other media form. A slip of about 4% is expected in the fourth quarter, slightly better than a 6% decline the company booked for the third quarter. However, the digital ad revenue, which includes ad sales on its newspaper websites and About.com, is predicted to manifest growth of around 10%.
The Times Co.’s traditional newspaper business continues to offset gains in its digital business. The newspaper company sees a hike in the digital ad revenue of $99.7 million from $90.6 million, while print ad revenue will be down to $295 million from $307.4 million. The Times Co. added that the circulation revenue, which accounts for subscription fees and newsstand sales, is also expected to decline at about 4% to 5%- a figure that is equivalent to between $227.3 million and $229.7 million, down from $239.3 million.
Next year, the Times Co. will focus on boosting its revenue from its digital operations. In line with this, the company is now looking at the possibility of charging its readers for access to some stories on its flagship NYTimes.com website.
Print Ad Revenue to Decrease in 4th Quarter- New York Times
You might be asking yourself, ‘What can AdvertisingCrossing do for me?’ That is a very fair question and one that we love to answer. The site has an excellent staff that works around the clock to find as many available jobs in the advertising industry no matter where they are located across the globe. You will find that there are thousands of new job postings added to the site each week, so do not waste anytime and have a day where you fail to visit the site. This will only put you at a disadvantage when compared with other job seekers. How should I use the website? This is also an excellent question that we have an excellent answer for. You will find the site is incredibly easy to use, […]
August 28, 2014 Read More