A new survey out from the Mobile Marketing Association and Association of National Advertisers claims that 88% of marketers plan on utilizing some form of mobile marketing in 2011. The survey, conducted online last September and October, asked 97 different marketers about their experience and plans with mobile advertising. CEO of the ANA, Bob Liodice, [...]
Continue reading...31. January 2011
Another high-profile false advertising lawsuit has emerged and this time, the plaintiff is a high-profile competitor. Jackson Hewitt, the second-largest tax preparation company in the country, has filed suit against international tax preparation company, H&R Block, for “false, misleading and highly disparaging advertising claims” regarding Hewitt’s services. According to a Jackson Hewitt’s Chief Executive, Philip [...]
Continue reading...27. January 2011
ebay has hired Triad Retail Media to manage its on-site display advertising for its eBay.com and eBay Motors sites. Triad will place ads on the site in order to keep consumers from being taken off-site. According to eBay, Traid will offer more relevant and customized ads to consumers as well as sponsored landing pages wthin [...]
Continue reading...26. January 2011
Facebook’s newest advertising initiative may be treading the murky waters of what’s acceptable as far as privacy is concerned. “Sponsored Stories,” a feature revealed yesterday by the social networking giant, will use stories in Facebook’s Newsfeed (i.e. Joe Smith “Likes” Starbucks) as paid advertisements. Facebook will offer the feature only to what it designates as [...]
Continue reading...25. January 2011
Taco Bell is speaking out against a recent lawsuit filed against the company for false advertising. According to the lawsuit, lead by lawyer Dee Miles, asserts that the fast food chain refers to the beef as “taco meat filling” behind closed doors, but advertises it as “beef” to consumers. “We’re going to move forward and [...]
Continue reading...24. January 2011
Twitter, the micro-blogging phenomenon with an estimated 200 milion users, is set to earn $150 million in ad revenue in 2011, according to eMarketer. Last year, the site garnered $45 million in ad revenue, meaning that it is on track to more than triple it’s year-to-year earnings. Debra Aho Williamson, a principal analyst at eMarketer, [...]
Continue reading...23. January 2011
Google’s search advertising business seems to be the bread and butter of the company since it now accounts for about 90% of its overall revenues. Google attributed the success of its search advertising business to the increase in advertising spending among advertisers during the fourth quarter of 2010. Based on the latest developments at Google, [...]
Continue reading...20. January 2011
Bonnier, publisher of Popular Science and Field & Stream and CP+B, an advertising agency, have joined forces to boost the market for iPads and other tablet gadgets by creating next-generation and compelling advertising campaigns. The partnership, which was announced yesterday, is expected to create a surge in the sales of iPads and other tablet gadgets [...]
Continue reading...20. January 2011
As Facebook’s worth soars into the billions, Myspace, it’s most successful predecessor seems to be on a conversely opposite fall. In 2009, MySpace generated $470 million in ad revenue. However, just one year later, in 2010, Myspace’s profits fall, like a bird out of the sky, down to $288 million. If that weren’t enough to [...]
Continue reading...20. January 2011
The British advertising watchdog group, the Advertising Standards Authority, is stating that Coca-Cola-owned Vitamin Water is not “nutritious” as advertisements promoting the drink have claimed. The exact terminology used on a poster advertising Vitamin Water was: “enhanced for the nation delicious and nutritious.” When compared to a 355 ml can of Coca Cola classic, 500 [...]
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31. January 2011
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