The survey, conducted online last September and October, asked 97 different marketers about their experience and plans with mobile advertising.
CEO of the ANA, Bob Liodice, said, “Mobile is clearly a fast-growing platform for marketers, but it has yet to attain its full potential.”
According to the study, a relatively low 25% of marketers reported “extremely” or “very successful” experiences with the mobile advertising efforts. Just over half (53%) said their mobile campaigns were “somewhat successful.”
New Survey Shows 88% of Marketers To Use Mobile Marketing in 2011