The American Advertising Federation is planning to induct Jack Connors into its Advertising Hall of Fame. Connors is the founder and chairman of Hill Holliday, a very successful ad agency. The induction ceremony will take place in New York City at the Waldorf Astoria. Hill Holliday, which is one of the biggest ad agencies in [...]
Continue reading...25. March 2011
In the last two years, Yahoo lost four percent of its share of the search engine market in the U.S. It has now introduced a new version of its search engine that it hopes will draw in more users and market share, as well as new advertisers. The newly revised engine, which is currently in [...]
Continue reading...16. March 2011
MDG Advertising brought home more ADDY awards this year than any other agency. The firm took home an astounding 21 awards at the award ceremony, held in Fort Lauderdale, Florida. MDG won a total of five gold awards and 16 silver awards spread across 8 clients and 13 categories. The gold awards were won for [...]
Continue reading...15. March 2011
Coca-Cola is launching a new music program called “Coca-Cola Music” dedicated to teens worldwide. The new program, produced by Wieden+Kennedy Amsterdam, will offer teen fans an inside look at some of the music industry’s top artists at work. “Navigating the insecurities that inevitably come with the teen years is never easy. Coke is unencumbered by [...]
Continue reading...15. March 2011
Adidas has revealed a new ad campaign, one that it is calling its largest marketing campaign ever. It involves a minute long video commercial “centerpiece,” and has acquired the participation of an array of established athletes as well. In North America, Derrick Rose, a guard for the Chicago Bulls, will star in the commercial which [...]
Continue reading...8. March 2011
Crispin Porter + Bogusky, the ad agency responsible for Burger King’s ad campaigns for over the past ten years, is helping Kraft get the twitter-verse talking about its most famous (arguably) product Mac & Cheese. The new campaign is an innovative usage of the relatively new Twitter technology. It will work as follows: when two [...]
Continue reading...1. March 2011
As previously reported by Advertisement Journal, advertising via Smart Phones is going to become increasingly location-based. It was just recently announced that AT&T has joined up with the location-based advertising firm Placecast in order to bring their customers what is being called “Shop Alerts.” Not to worry, for those of you who would just rather [...]
Continue reading...1. March 2011
Dell has hired on the Montreal-based independent ad agency, Sid Lee, as the company’s new consumer-marketing agency. Additionally, Dell hired on Havas’ Arnold in Boston to take charge of the creative for the company’s small to medium business sector. Late last month, the Minneapolis-based Barrie D’Rozario Murphy took over the creative duties for the public [...]
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30. March 2011
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