Crispin Porter + Bogusky, the ad agency responsible for Burger King’s ad campaigns for over the past ten years, is helping Kraft get the twitter-verse talking about its most famous (arguably) product Mac & Cheese.
The new campaign is an innovative usage of the relatively new Twitter technology. It will work as follows: when two people individually use the tweet “mac & cheese” in their tweet, they will receive a link that points out the “Mac & Jinx.” The first user to click on the “Mac & Jinx” receives five free boxes of the product as well as a T-shirt.
This may be the first campaign of it’s kind, though it’s certain to pave the way towards ad agencies newer and innovative uses of the Twitter platform.
Resources
Search Jobs
Post Your Resume to 65+ Job Sites
Resume Service
Related posts:
Leave a Reply
You must be logged in to post a comment.