Can you picture the logos for Kodak, CVS, and Goodwill Industries? If, like most of America, these companies’ logos stick out in your mind, they’ve done their job, and so has Joseph Selame, corporate logo designer, who passed away on March 29 at the age of 86, after suffering from dementia for the last several [...]
Continue reading...19. April 2011
Sales of Oscar Mayer Lunchables stayed flat from the year 2000 up until just last year, where its sales went up 11.56%, earning $569 in dollar sales in the year that ended March 20. Lunchables are a 23 year old brand owned by Kraft and marketed under the Oscar Mayer brand, and while the product [...]
Continue reading...13. April 2011
If you think advertising has reached its limits then you will be surprised at Amazon‘s new version of its popular Kindle e-reader. Although the Kindle has gone down in price dramatically since first being introduced, the $139 that the Wi-Fi only version costs is still too much money for many people to justify spending. Now, [...]
Continue reading...8. April 2011
In the 1990′s, Gap had some very effective and entertaining advertising, but it hasn’t had any extremely successful marketing since. It has been trying to market to younger people and ex-customers unsuccessfully for the last decade. The clincher came when Gap announced on Thursday, April 7 that sales for March fell 9 percent compared to [...]
Continue reading...6. April 2011
Although it took years for many companies to see the power of advertising to Hispanic America, L’Oréal USA is taking huge steps forward in marketing to this growing group. As the totals from the 2010 census are coming in, it is estimated that the Hispanic population in the United States will be more than 50 [...]
Continue reading...4. April 2011
Mpire has changed its name to the name of its most prominent product, Adxpose. The company showed a quarter-by-quarter 150% increase in revenue and impressions optimized in 2010. The company also revealed that they have raised three million dollars in a third round of funding meant to help the company expand and grow. The company [...]
Continue reading...1. April 2011
After several years of investing heavily in digital marketing companies, marketing company Publicis Groupe, which is based in Paris, feels like all of its investments are paying off, reports the New York Times in a recent article. Maurice Lévy, the CEO of Publicis, is a very strong advocate of digital marketing, and he started purchasing [...]
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22. April 2011
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