With today’s fast changing times, in this high tech world full of ever changing search engines, AOL has taken the “Bull by the horns”. Cutting out over 80 content brands, with a new forward thinking approach. AOL’s CEO Tim Armstrong is directing focus on 20 of its content brands to make the user experience more [...]
Continue reading...29. June 2011
Eugene H. Kummel, former chairman and chief executive with McCann Erickson Worldwide died at the age of 88. According to his wife, he suffered a stroke on Friday. The two ad campaigns that Mr. Kummel was most noted for were the Coca Cola ad which put the slogan “I’d like to teach the world to [...]
Continue reading...27. June 2011
Febreze’s “Breathe Happy” campaign, Gillette’s “Shave India” campaign and Old Spice are the main products of Proctor and Gamble which have won them 23 Lions so far at Cannes this year leaving behind Unilever, last year’s advertiser of the year. P&G’s global marketing and brand building officer, Mr. Marc Pritchard looked relaxed and happy that [...]
Continue reading...27. June 2011
The impact of advertising on promotion of businesses has constantly been researched. These studies suggest that thrust in sales vis-à-vis raise in advertising expenses has declined to about a half over the last 30 years. Some salient observations of a recent study are that consumer response to ads during recession is noticeably higher; newer media [...]
Continue reading...27. June 2011
Fake news websites are increasing and they are getting bolder with their claims. Last month the FTC said companies controlled by internet marketer Jesse Willms were using CNN, MSNBC, “60 Minutes” and other news logos alongside statements like “Featured on” and “As Seen on TV.” Mr. Willms disagreed and said his operation was completely legal. [...]
Continue reading...27. June 2011
Digital-media start-ups are working with marketers in kicking off new services and social networks even before consumers get a chance to try it out. PepsiCo is the best example of this for its partnership with Foursquare in 2010. At that time, Foursquare had around 1 million users, but today it has over 10 million users. [...]
Continue reading...23. June 2011
The article details Facebook’s effort to form a council, consisting of a dozen advertising and marketing leaders, with a goal of discussing the current advertising available on its site. These council members, appointed by invite-only, will be limited to a term of service of a single year to ensure Facebook is continuously representing a wide [...]
Continue reading...20. June 2011
PepsiCo is restructuring it’s marketing department and their market approach to guarantee their brand reaches a more global audience. Jill Beraud, chief marketing officer-PepsiCo Beverages America leaves the company as three new executives come in to achieve the new tasks and materialize the company’s vision, focusing primarily on the main PepsiCo products (Pepsi, Diet Pepsi [...]
Continue reading...20. June 2011
Tang becomes Kraft Food’s 12th billion-dollar brand, after 40 years in the market. The global sales for this product have almost doubled since 2006. The global marketing campaigns have helped this brand reach this goal. At the same time, the company has been giving regional marketing teams more freedom on their market approach and has [...]
Continue reading...20. June 2011
R/GA opens its 80th office, this time in Stockholm, as part of their global expansion campaign. This follows the tendency of US ad companies expanding into the European market. Swedish Anders Erlandsson will be the Managing Director of this new office, and Kay Höök will serve as Executive Creative Director. Read the original article here: [...]
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29. June 2011
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