The Washington Tourism Promotion is now being controlled by a non-profit Group. This is a change which can attract more people from general category towards the tourism process of the Washington. So we can expect much progress in administration of the same. New decisions will be taken to protect old monuments which are disappearing in [...]
Continue reading...27. September 2011
Retail businesses support some 42 million jobs in America! Not surprisingly, the National Retail Federation has commenced a massive initiative intended to “protect and grow the retail industry”; lawmakers, businesses, consumers, social media and ad campaign will all be enlisted appropriately. David French, the group lobbyist has short listed three out of 13-point NRF’s agenda [...]
Continue reading...27. September 2011
Facebook is coming up with an initiative to offer its massive reach to boost small businesses. This will include circulating webinars (commencing this week itself), staging road shows and awarding a $50 ad credit to 200,000 individual businesses by way of free advertising. The program envisages introducing small businesses to Facebook ad products that have [...]
Continue reading...27. September 2011
The testimony of Google Chairman, Eric Schmidt, before the Senate, should generate a debate whether Google is taking effective remedial measures to eliminate racial and economic profiling so that unethical advertisers are not able to use its services. Researchers have found enough data that black and Hispanic customers are charged higher for similar services compared [...]
Continue reading...27. September 2011
AT&T is trying to get public support for its merger with T-Mobile.In a new ad, it claims that Sprint is trying to stop the merger, because they use more spectrum than any other cellular services.AT&T also claims that it could create 5,000 jobs if the merger goes through. Read the full article here: AT&T Seeks [...]
Continue reading...26. September 2011
Even after six months, sales of Fiat car have got nowhere near the projected monthly target of 6000 units set by the manufacturers; pretty expensive promos too haven’t helped the cause. In a bid to boost sales, Laura Soave, CEO Fiat North America, hired in January the creative services of Impatto known to have earlier [...]
Continue reading...26. September 2011
“Where’s the beef?” A well known question was asked in 1987 for Wendy’s and was became the national catchphrase. Wendy’s is answering it by launching the new Dave’s Hot ’N Juicy Cheeseburgers, with the tag line “Here’s the beef!” almost after 27 years. For these campaign, it is in news that to launch this product, [...]
Continue reading...23. September 2011
Customers who were once regarded as a niche marketing opportunity now represent the majority of spending growth in the United States. Younger Hispanics use smartphones nearly twice as much as non-Hispanic whites — and they are three times as likely to create online content, according to research by Geoscape. The main challenge for firms who [...]
Continue reading...23. September 2011
Everyone in online marketing, it seems, has a complaint aimed at Google. “Too big” is one of them. Of course,there is a good reason why marketers continue to increasingly spend money.Google commands close to 66 percent of the U.S.search market, so advertisers looking to reach consumers in the active research phase would be remiss to [...]
Continue reading...22. September 2011
This year’s political ads are becoming more and more like theatrical movie trailers. This is shown very clearly in Rick Perry’s new ad which plays very much like a commercial for an action movie. He claims the aim of this is to be non-traditional and mainstream but this seems to be the new standard for [...]
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28. September 2011
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