Research by DDB worldwide shows that 84% of a usual brand’s Facebook fans are existing customers thus making marketing much less like a customer-acquisition tool for most brands and more like a customer relationship management program. This leaves the brands marketing to their own fans rather than developing a new customer base.
Read this article here
How Brands Should Think About Facebook: a Loyalty Program
Resources
Search Jobs
Post Your Resume to 65+ Job Sites
Resume Service
Related posts:
Leave a Reply
You must be logged in to post a comment.