As the holiday shopping season ramps up, the spending for advertising will continue to occur. Retailers across the country are armed with budgets for advertising that are either equal to or slightly higher than those of last year. Retailers are using a combination of mobile, print, television, digital, radio and outdoor advertising to promote products [...]
Continue reading...30. November 2011
WordPress is one of the most popular content management systems (CMS) in the world today, hosting over 24 million blogs while running on 15 percent of the world’s most visited sites. WordPress has announced recently that it will offers its users a way to make money from their blogs. The company’s advertising platform will be [...]
Continue reading...30. November 2011
According to the United States Postal Service, it could be bringing in more than $360 million a year in extra revenue from advertising. Those advertisements would be placed on the agencies vehicles, which get a ton of exposure driving around local areas delivering mail to residents. Vehicles are seen all across the country with advertisements [...]
Continue reading...29. November 2011
One of the most common forms of airborne advertising is when airplanes fly over beaches and stadiums with banners in-tow. This form of advertising might be obsolete if a new Columbia startup’s advertising idea succeeds. The startup is using a helicopter with a digital billboard to hover over traffic and events in the Baltimore-Washington D.C. [...]
Continue reading...29. November 2011
Organic search engine optimization was the easiest way for businesses to get traffic to their websites. Ten years ago, almost 80 percent of website visitors reached those websites because of SEO campaigns by companies. Now, more and more advertisers are using pay-per-click advertising as a way to drive traffic to their websites. Not only are [...]
Continue reading...29. November 2011
Advertisements have reached iPhones and Androids recently, especially if you attended the Minnesota State Fair in 2010. If you were waiting in line to purchase food, you might have received an ad on your phone from Michele Bachmann, who was running a congressional campaign about her opponent wanting to raise the taxes on the food [...]
Continue reading...28. November 2011
Advertising budgets have increased over the past 20 or so years, with many advertising companies reducing their budgets in recent months due to the struggling economy. It has been debated by experts over the years about how advertising affects children and their minds. Advertising is done on newspapers, on television, on the radio, on the [...]
Continue reading...28. November 2011
Over the past 25 years, the communication world has changed quite a bit, including the advent of the smartphone and tablets. On Route 29, in the basement of a home, Oxford Communications was founded 25 years ago. “When Chuck Whitmore and I started this business in 1986 I had no idea that we would be [...]
Continue reading...28. November 2011
Rich Antoniello is the CEO of Complex Media, who had been looking at the digital sales pipeline for the fourth quarter prior to the end of the third quarter, which had two weeks remaining. What he saw made him extremely happy because he saw that digital revenue was on pace to double over the past [...]
Continue reading...25. November 2011
One of the quickest growing industries in the world is that of mobile advertising. It is estimated that spending for mobile advertising will reach $4 billion across the globe this year. Five mobile advertising trends have been outlined by GigaOM recently. Better Behavior Targets Mobile advertisers are using traditional ad targeting methods such as a [...]
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30. November 2011
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