Archive | January, 2012

Super Bowl Advertisements: Are They Effective?

31. January 2012

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Super Bowl Advertisements: Are They Effective?

The majority of marketing executives and advertisers are expecting the Super Bowl advertisements to be a true success. These marketers and advertisers are spending millions of dollars to advertise during this event, which is televised and will be viewed by millions of different people from all over. A lot of the advertisers and marketers are [...]

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Advertising on School Grounds for Dearborn Schools

31. January 2012

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Advertising on School Grounds for Dearborn Schools

The public schools of Dearborn are being cautious when it comes to allowing advertisements to be placed on school premises. The board had recently asked the policy committee to take a look at the different rules for the district and check out what some of the other schools around the area were doing. The school [...]

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Bill Could Turn Around Rules Made for Airline Fare Advertising

31. January 2012

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Bill Could Turn Around Rules Made for Airline Fare Advertising

There has been a recent rule made for airlines, stating that they are required, when advertising for fare prices, to include taxes, fees, and other surcharges in the final amount of the advertised price as a means of being total honest with customers. This rule has been put into place as many consumers complained about [...]

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Obstacles for E-Publishing and Advertisements

30. January 2012

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Obstacles for E-Publishing and Advertisements

As a person who owns a tablet, you may have read some of your most favorite magazines on your tablet and have noticed that it is a far different experience than simply reading a magazine in print or online. The text is readable, the images are clear, and it feels a lot like you are [...]

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Simmons Creates New Logos

30. January 2012

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Simmons Creates New Logos

Simmons, known for being a major supplier of bedding, is now working on the launch of its new logo and brand new advertisements, as a means of building the brand even further and featuring the Beautyrest line, which will be the primary focus for the company. The national advertisement campaign will have a lot more [...]

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Super Bowl Advertisements Feature Celebs, Animals, and More

30. January 2012

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Super Bowl Advertisements Feature Celebs, Animals, and More

Super Bowl advertisements are expected to be interesting this year, as if they aren’t interesting each and every year. This year, the Super Bowl will feature advertisements that include singing dogs, chimpanzees, body painted models, and even vampires. To say that the advertisements will be interesting is actually an understatement. The Super Bowl is, yet [...]

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Media General Deals with Loss of Over $3 Million in Fourth Quarter of 2011

27. January 2012

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Media General Deals with Loss of Over $3 Million in Fourth Quarter of 2011

During the fourth quarter, Media General Incorporation dealt with a loss of approximately $3.3 million because of low revenue during broadcasts and print divisions. The company, which is also the owner of the Winston-Salem Journals, had received a net income of nearly $9 million in the previous year. Media General has lost earnings of about [...]

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Colgate Plans to Increase Advertisement Spending

27. January 2012

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Colgate Plans to Increase Advertisement Spending

The Colgate-Palmolive Corporation, known for being a major supplier of both toothpaste and deodorant, amongst various other products on the market, have released their plans to increase advertisements and advertisement spending as a means of supporting its sales because as of right now, the corporation has been dealing with some tough conditions. The economy is [...]

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Bill is headed to House for Advertisements on School Buses

27. January 2012

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Bill is headed to House for Advertisements on School Buses

The House Education Committee is supporting a bill in favor of advertisements being displayed on school buses. If an assortment of advertisements were to be displayed on school buses, school districts would have a much easier time raising the money that they desperately need in absolutely no time at all. They could earn thousands from [...]

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Digital Billboard Expected in Quakertown

26. January 2012

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Digital Billboard Expected in Quakertown

The Quakertown area is currently expecting a fourth digital billboard to appear in the town. The Adams Outdoor Advertising Company is simply waiting on the OK from Springfield Officials before placing up the digital billboard. If they receive the OK to go ahead with the digital billboard, it will be replacing an old billboard that [...]

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