Statistics show that college students who are searching for an apartment typically do not use traditional advertising methods to find the apartment they want and need. Traditional advertising methods would include advertisements for available apartments in the local newspaper or the campus newspaper. However, the vast majority of college students are heading online to search [...]
Continue reading...29. February 2012
The popular social networking website, Facebook, has recently announced some new advertising opportunities that will be released on its platform. The idea of these new opportunities it to get the brig bands to advertise on the social networking site by ensuring that the advertisements that are placed are completely effective and that they will actually [...]
Continue reading...29. February 2012
These are exhilarating times for Twitter. It is determined to prove that that it has in it, the potential to become a big media business corporate. Realizing that billions of dollars were up for grabs and that sites like Facebook, Google and YouTube had been aggressively targeting big-brand ad budgets, Twitter has joined the online [...]
Continue reading...29. February 2012
Last month, Gingrich fell from being a front-runner to fourth place owing to a series of belligerent ads by Romney and his supporters. Another reason for Gingrich’s debacle was his inability to raise money and fell woefully short when compared to his opponents. Thanks to a 5 million donation by billionaire casino mogul Sheldon Adelson, [...]
Continue reading...28. February 2012
AOL has recently launched its latest strategy for attracting brand advertising online. The company has recently launched the Pictela Enterprise platform, which allows agencies to set up their display advertisements the way that they want to. The CEO of Pictela, Greg Rogers, says that the platform take on an entirely different approach, especially when it [...]
Continue reading...28. February 2012
The LiftDNA Incorporation, headquartered in King of Prussia, has recently been bought by the OpenX Technologies Incorporation, located in Los Angeles. The LiftDNA Incorporation has been in existence for nearly 30 months and is a well-known and respected online advertising technology firm. Information on how much OpenX paid to acquire LiftDNA was not disclosed to [...]
Continue reading...28. February 2012
The internet plays a huge role in our social lives – from finding long lost friends to remaining in touch with them. It was predictable that it would also attempt to run our love lives, through the umpteen dating sites that have mushroomed, over time. The intense competition amongst them to attract viewers, has led [...]
Continue reading...28. February 2012
Governor John Walker is facing the most challenging fight of his life. A union-funded recall election, that could see him chucked out of office, as the Governor of Wisconsin. The unrelenting demands and huge pressure on the government could see an election for recall of John Walker, as early as spring. His opponents submitted one [...]
Continue reading...27. February 2012
The advertising technology company, OpenX, which has been in existence for nearly six years now, recently made an announcement the other day, talking about how it has recently purchased LiftDNA, a tool that is used to help publishers automate their selling. The amount that OpenX paid to acquire LiftDNA was not released just yet but [...]
Continue reading...27. February 2012
When it comes to online marketing, many people think that all it takes is a strategy for the social media platform, including websites such as Facebook and Twitter, along with some sort of newsletter and a strategy for SEO content. These are definitely essential components of successful online marketing but marketers definitely have to go [...]
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29. February 2012
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