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Yahoo to Sell Its Advertising Platform

In order to decrease the impact of layoffs, Yahoo is planning to sell many of there advertising technology platform like Right Media. Yahoo CEO, Scott Thompson, is considering Google and Microsoft as possible buyers. Most likely, the concept for this sale is to turn a cost center into a revenue source. It is said that only a handful of employees working in those units have to move to another employer. Right media was bought by Yahoo in 2007 and has 300,000 active users globally.

Read the full article here:
Yahoo shopping ad platforms to Google, Microsoft to stem layoffs – New York Post

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Yahoo to Sell Its Advertising Platform by
Posted by on April 7, 2012. Filed under Home. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry