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Brand Campaign for Balance Bar Started by New Owner

NBTY owned by Carlyle Group acquired the Balance Bar last November and its first brand campaign has been going on since last week. It is an effort by the new owner to boost the brand name with more energy as it does, to its consumers. Revitalizing the brand is the main theme behind the campaign.

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Brand Campaign for Balance Bar Started by New Owner by

Posted by on May 22, 2013. Filed under Home,Trends in Advertising. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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