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Advertising Resources is a weekly column authored by AdvertisingCrossing, the nation's leading advertising jobsite dedicated to getting jobs for advertising professionals.
The physical presence of the hurricane may be over but its after-effects will echo for months especially for businesses as it evaluates its storm-related, hard-to-recoup, losses. Tens of thousands of businesses in the dozen states that had the misfortune of lying in Sandy’s path will take months to recover from the battering they received at the storm’s hands. Marketers and advertising agencies also suffered considerable losses. Even though New York, New Jersey and Connecticut together form less than 11 percent of the country’s population but has a major share of the country’s advertisement and employment. Experts calculate that the ad world could have been set back by as much as $500 million. Given that it was an industry that was not seeing a lot of growth, expect for the push [...]
December 4, 2013 Read More