The Fallon Group has been brought on as the agency of record for H&R Block Inc.’s $155 million advertising account, the Kansas City Business Journal reports. The Fallon Group is being hired after H&R Block reported a disappointing 2010 fiscal year. The tax preparer previously had a contract with Omnicom Group’s DDB Worldwide Communications Group Inc. [...]
Continue reading...8. July 2010
Acronym Media, a leader in keywork-driven marketing, announced the appointment of Larry K.H. Jenkins as executive vice president of global sales. Jenkins was formerly executive vice president of client services and strategic accounts and managing director of Europe for iCrossing. In his new role, Jenkins will be responsible for driving Acronym’s worldwide business development efforts, including [...]
Continue reading...6. July 2010
Longtime Indianapolis, Ind. ad agency Pearson Partners Inc. is closing after 33 years, according to a report in the Indianapolis Business Journal. About a dozen workers will be left without a job. The agency apparently is another victim of the tough economic times. President and CEO Ron Pearson told the paper “we’ve struggled through the recession” [...]
Continue reading...2. July 2010
WSJ: Alex Bogusky, an industry superstar, is leaving ad holding company MDC Partners. He is a founding partner of Crispin Porter & Bogusky and self styled chief creative insurgent of MDC. Bogusky’s future plans, though at this time undisclosed, do not directly involve the advertising business. In a blog post, yesterday, entitled “My First Flower,” Bogusky [...]
Continue reading...25. June 2010
The Detroit Free Press: GM has decided to move its Chrysler account to a new ad agency. It’s moving from Bartle Bogle Hegarty to Minneapolis based firm Fallon Worldwide. The account is estimated to be worth almost $300 million. GM, trending alongside other auto makers, has recently made moves for some of its other well known [...]
Continue reading...10. June 2010
Digital Media Wire: CrowdGather, one of the leading networks of community forums, announce today that it has purchased its own digital advertising agency, Adisn. The deal is rumored to be worth $5.5 million. Adisn, a next generation Digital Ad Agency, uses relationship data from the social web to enhance targeting and should be a good fit [...]
Continue reading...8. June 2010
Infinity Auto Insurance has selected Acento Advertising as its “Hispanic advertising agency of record.” Acento will be charged with increasing visibility of the Infinity auto insurance brand among acculturated Latinos. Said Glen Godwin, Infinity’s senior vice president and chief marketing officer: “We are looking for extraordinary results that complement our rich history serving this segment. “Acento’s proven [...]
Continue reading...4. June 2010
MDG Advertising has been retained by law firm Gunster for branding and marketing services. The agency will be working on the firm’s service overview collateral, as well as the collateral for each of its practice groups. Gunster has recently gone through a name change from Gunster, Yoakley & Stewart and is in need of updating its [...]
Continue reading...3. June 2010
CNN is reporting that the recent BP ad campaign featuring CEO Tony Hayward is not only expensive but probably ineffective. The company has recently initiated an advertising blitz to counter the maelstrom of bad press it’s suffered in the wake of the gulf oil spill crisis. It’s running both televised and print ads and has [...]
Continue reading...2. June 2010
Harte-Hanks, Inc., a worldwide direct and targeted marketing company, announced Jeff Simpson has been promoted to senior vice president, marketing strategy and customer insight, with Harte-Hanks Direct Marketing. Simpson has served with Harte-Hanks for more than two years and, according to the company, his charge will be the delivery of client-specific multichannel strategies that are [...]
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29. July 2010
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