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The extraordinary Latino-user market intensification has put the country on the path of a diverse ethnic plurality that derives its strength from its 52 million strong Latino populace. Latinos have pervaded every facet of the US milieu – its workforce, its consumerism and even its politics, so much so, that analysts are predicting that the next US Presidential elections will give the country its first Latino President.

The market size of the community has burgeoned and grown beyond comprehension. Its buying power, from $1 trillion in 2010 and projected to grow to $1.5 trillion by 2015 has marketers salivating at how positively it could impact their bottom lines.

The Latinos are no-more a minor slice of the country’s economic might but have become major contributors to it. Furthermore its dramatic escalation is likely to continue, given that the Latino fertility rates are higher than those of the native American women.

Demographic change and the social and cultural shift it bring in its wake will ensure continued growth for the community and make it increasingly vital for marketers to search for their share of the Latino marketplace.

Nielsen in a report, found undeniable proof of the market change and nullified many commonly perceived notions about the Latino market that do not give full credit to its magnitude, distinctiveness, and worth.

The report says that Latinos are an integral part to business accomplishment and not something marginal or minor and that they have a huge collective buying power, which marketers would do well to make the most of.

Nielsen throws up some interesting advertising information and guidelines for the marketers. Latinos, especially the younger generation remember the English language commercials as well as the local Americans do, but if the same commercial is in Spanish, it was 30 percent more likely to remain on their minds.  They prefer their ads in Spanish and if the narrator is one from their own community the ad reverberates well with them.

It is an erroneous belief, perpetuated by hard-line politicians that if immigration is curtailed the Latino population would start to decline. The Nielson report says that Latino population growth will persevere unhindered even if immigration is brought to a total standstill.

Another reason why the Latino community needs to be specifically targeted is because it has retained and maintained its identity, its likes and dislikes and has not dissolved itself into the American, one-size-fits-all, upbringing. Their consumption and buying methods are different from typical American perceptions.

To put the economic power in a different perspective, the report says, that if the total Hispanic community in the US were a separate country, it would merit a place on the list of the top twenty countries in terms of buying power and its per capita income would be more than that of such popular economies as Brazil, India, Russia and China.

Labor statistics reveal that inspite of the recession, US Latino families that earned upwards of $50,000, grew faster than all other communities taken collectively.

Big multi-national companies, like Procter & Gamble, Unilever, Coca Cola and Walmart have entered the Latino market in a big way paving the way for others to follow and emulate. One thing is certain, and the report proves it irrefutably, the Latino growth is here to stay.

Most advertisers started early for this year, especially for holiday season advertisements. Advertisements for holiday shopping started as early as October, with advertisers looking to waste no time at all. While the holidays are steadily approaching, advertisers are looking to get an early start for something else, which happens to be the Super Bowl, according to The New York Times.

For the most part, marketers often wait till after January 1^st to start purchasing commercial spots to be featured during the Super Bowl. However, several marketers have followed a different strategy for this year’s Super Bowl. Super Bowl XLVII will take place on the 3^rd of February, and it will be broadcasted on CBS. There are quite a few sponsors who have already decided to start advertising for the Super Bowl. In fact, both SodaStream and Lincoln have made the announcement that they will be advertising during the Super Bowl for the first time ever.

While two companies made announcements of their plans to advertise for the first time during the Super Bowl, Mercedes-Benz made an announcement on a few tidbit details of what the commercial for their brand will be like. Part of the reason that information on the Super Bowl is already being talked about is because advertisers and marketers want to increase the hype, especially through social media. Advertisers believe that by announcing their intent to advertise during the Super Bowl, or by providing details of the commercial, there will be more awareness of the brand via social media outlets.

In fact, many consumers will take to social media to speak about things that they like and dislike, including things that will be featured during the Super Bowl. Consumers will often share this information on popular social networking websites, which includes Facebook and Twitter. With an increased interest, marketers feel the need to speak about the advertisements a few months in advance, instead of waiting until the last minute. When consumers have an idea of something exciting, they will likely tune in to see it, especially if their friends and family members are discussing the hot topic through social media.

Commercial spots during the Super Bowl are quite expensive, and it definitely makes sense that marketers want to start publicizing the advertisements several months before the game actually takes place. A 30-second spot during the Super Bowl costs an average of about $3.8 million, and advertisers want to make sure they get what they pay for. Ellis Verdi, the President for DeVito/Verdi, has said, “It’s only smart to extend the conversation.” He also said, “You want to get as much benefit as you can.”

Avertising.com, which belongs to AOL, has recently chosen to hire Allie Savarino Kline to take on the position of chief marketing officer, also referred to as CMO. AOL believes that by hiring Kline, they will be able to increase the awareness of the different technological advertisement products that are currently available, especially since AOL has taken on a number of acquisitions with different companies over the past few years. Kline will begin her new position as the chief marketing officer for Advertising.com directly after the New Year begins, according to Ad Age.

Prior to placing Kline as the CMO for advertising, all of the different marketing strategies were the responsibility of an AOL marketing team. However, AOL is looking to make changes that will allow them to have more success with their business. The CEO of AOL, Tim Armstrong, once stated that the company was planning on providing more information, with much more detail, about its earnings and performance throughout the different quarters. However, a spokesperson for AOL said that there was no guarantee as to whether or not the financial performance would become more transparent during the next few quarters.

Upon taking on her new position, Kline will be responsible for figuring out whether or not the advertising market currently knows much about Advertising.com, along with the different products that are available. Some of these products include the advertising network, Ad.com, along with a content management system that can be used by advertisers for specific advertisement units. When interviewed on the new of receiving the new position as CMO for Advertising.com, Kline said, “The initial objective for me and the focus of the team needs to be on the market understanding the full spectrum of the tech products and services that this group has.”

She also said, “We have a lot more to offer than many may understand or give us credit for.” During the process of examining the advertising market and Advertising.com, Kline will need to take the name of the Advertising.com Group into consideration. The CEO for the group, Ned Brody, recently said, “Everything is on the table.” With that said, it is quite possible that the company could choose to change the name of the group in the near future.

Ms. Kline will be joining the AOL Incorporation and the Advertising.com Group during a time when things are not necessarily calm or controlled, especially since there have been arguments over advertisement campaigns that would be featured on the television for AOL. However, if Kline takes leadership, it is possible that she will be able to do great things for the group.

There are plenty of apps available for different smartphones. However, there are certain apps that are ranked highly amongst children, and many of these apps are actually collecting personal data of the users, the children, and sharing it with different advertisers, according to The Mercury News.

Most parents are unaware that this type of situation is even occurring, and that the personal information of their children could be shared with several third-parties without their permission. The Federal Trade Commission, commonly referred to as the FTC, made the issue clear in a recent report during the week. It is believed that some of these different applications are actually in violation of being deceptive to obtain information about children who are under the age of 13 years old. The FTC is currently performing an investigation to further look into the situation.

An associate director for the FTC, Jessica Rich, has said, “These findings are troubling in a number of ways.” She also said, “Parents should be able to learn what data an app collects, how it will be used and who collects it.” Rich also said that the app developers need to be more responsible for the disclosure of private information for their users. Advertising agencies can also be held responsible.

In the meantime, the FTC is taking it all into consideration to determine whether they should add onto the rules for these applications that children are using. By expanding the rules, the FTC believes it would be able to provide more protection for the children and for their own privacy. The FTC figures that adding certain information onto the list of things that cannot be collected from children may help to further protect their privacy. It is believed that a final decision will be made by the end of this month.

The FTC claims to have reviewed over 200 different games and application that are considered popular amongst younger children. A large portion of these apps, more than half, have been providing information on users to different advertising networks. With this information, it is easy for advertiser to build a profile based on what the user does online, even if they are not even aware of the name of the user.

There are some applications that are even providing advertisers with more personal information about the children, including their phone number and their location. At this point in time, the FTC did not name any of the apps that could be under investigation due to the violations. Rich said, “We think this is a systematic problem and it would be misleading to parents to name the apps we looked at.”

An outside advertising network for Facebook could be coming sooner than expected. The popular social networking website is currently interested in purchasing the Atlas Solutions, which currently belongs to Microsoft. Just two months ago, Advertising Age made a report in which is stated that Microsoft had an interest in selling the ad server, and it is now possible that Facebook will be the one to buy it, according to Adweek.

In order for the acquisition to take place, the social networking website would need to know of the publisher relationships. Atlas Solutions has always seemed to come in second place against its rival, DoubleClick, which is provided by Google. However, if the acquisition with Facebook takes place, Facebook would be able to receive information on the amount of advertisements being seen, along with the response received on these advertisements.

Facebook is known for typically selling its own media, which includes advertisements featured on its own website for both computers and mobile devices. And, it is obvious that inventory is still good for the social networking website. However, with the acquisition of Atlas, Facebook would have a better opportunity to increase the number of its online ad impressions.

One of the primary reasons that this acquisition may take place is due to the fact that Facebook and Google are huge rivals with one another. Both Facebook and Google are competing for advertisement space on the internet. Atlas could give Facebook the opportunity to take a different direction, especially when it comes to connecting the buyers with the sellers.

At this point in time, Facebook has not provided any commentary on the possible acquisition, and neither has Microsoft. A spokesperson for both companies could not provide a comment on these recent reports that have been made.  However, it is believed that this could be quite possible, especially since Facebook has been showing signs of possibly working with a third-party advertising network.

Facebook has already made adjustments to the user policies, which allows Facebook advertisements to be featured on other websites, aside from just the Facebook website. Facebook has been continuously making moves to connect the platform with advertising in different ways. Facebook recently announced the launch of Facebook Exchange, which basically allows companies to target individuals on the internet with specific advertisements featured on Facebook based on what they search for online, outside of just the Facebook website.

Facebook also started to run advertisements on a different website, Zynga.com. It seems as though Facebook has a lot of ambition when it comes down to online advertising. There is still a lot of progress that needs to be made.

The executives who produce and sell Absolut Vodka are currently making a change, taking a different approach from what they normally would do. The executives have decided to expand their roster when it comes to advertising, along with adding onto the number of agencies that they currently are working with for advertising and marketing purposes, according to Media Decoder.

Absolut executives have decided to add an agency from Montreal, Sid Lee. Sid Lee is an agency that currently works for a number of other marketers, including Adidas and Ubisoft. Sid Lee will now be responsible for creating a worldwide campaign for the brand. The campaign is expected to be released in the summer of 2013.

The campaign will feature different forms of advertising. Digital advertising will be a main component of the Absolut campaign, but there will also be other forms of marketing that will be used as well. Sid Lee plans on using different events to help personify the products, bringing them to life and getting people interested in what is being offered to them.

One of the best ways to get involved with the consumers will be through social media, which has proven to work for many advertisers and their campaigns.

Absolut is known for working with two separate agencies, both of which help to create worldwide campaigns. TBWA Worldwide is the name of the one agency, and they happen to specialize in television and print advertisement, along with several other methods of advertising. The other agency that Absolut uses is GreatWorks, which focuses solely on digital advertising.

TBWA and Absolut have been working with one another for several decades, and have built a very close relationship. TBWA, along with GreatWorks, will still be working with Absolut. However, Absolut is looking to expand its opportunity and is looking to think outside of the box, which is why they have chosen to go with Sid Lee as well. Mr. Westphal of Absolut has said, “There’s a bit of a shift in our marketing model, to doing from saying.” He also said that Sid Lee will help to bring in new and innovative ideas. It is important to always stay creative, especially in such a competitive market.

Absolut has several other rivals that it has to compete with. Mr. Westphal says, “As a brand, when we started out, we were challenging conventions, we need to do that now.” Much of the work that will take place at the Sid Lee agency will be handled at the office located in the Amsterdam area. The chairman for Sid Lee, Bertrand Cesvet, has said, “It’s a big deal for us.”

American Apparel has caused some trouble for itself in the UK. The company allowed digital advertisements to be displayed of models who were dressed in sheer clothing. One of the models who are apparently under the age of 16 was even being sexualized in the advertisement. American Apparel is known for breaking the rules, and they are often in trouble when it comes to advertising. The US retailer is known for using sexualized images of younger women as advertisements to promote different types of clothing, according to Business Insider.

Two separate campaigns caused the Advertising Standards Authority, known as the ASA, to complain about the advertisements. In the complaints, it was made clear that the shirts were so sheer; the breasts of these different girls were clearly visible. People found these advertisements to be extremely offensive, especially considering the fact that they were placed on a website that young teens and children could be visiting. There was also a complaint that came from a mother who went on the website to online shop with her 12-year old.

According to the woman, the images of women on the website were sexual and inappropriate, which is something she believes children should not see. In the meantime, American Apparel continues to defend itself, stating that the shirts are just a representation of what they have to offer. They believe that they are not in the wrong for advertising products that they sell, because they feel they are just being honest about the products that are available.

When the ASA made its ruling, they said that one of the models wearing the sheer clothing looked as if she were younger than 16 years of age. They believe that allowing someone of this age to have their breasts visible through clothing is sexualizing a minor. The ASA also said that all of the images have been offensive and overly provocative for no good reason, especially since the website is frequented by teenagers and younger children.

In its own defense, American Apparel argued that they should be able to market for their lingerie as long as they advertise in a tasteful manner. American Apparel also said that children are often able to get onto websites that are not necessarily designed for them, accessing inappropriate things all of the time. However, the ASA says that advertisements are overly sexual and very suggestive, noting that the advertisements were inappropriate for children to see. As  final decision, a total of 23 of the different advertisements have been banned from being able to be placed onto the website at all.

Microsoft has made the initiative to work alongside of malware researchers in attempts to stop click fraud of online advertisements. The Microsoft Malware Protection Center has recently joined a partnership with Microsoft’s Online Forensics team due to the fact that a large portion of malware is involved with some sort of click-fraud. There are several different types of malicious software that are currently supporting themselves through click-fraud, according to Infosecurity-Magazine.

Click-fraud basically takes advantage of online advertising and the way that it functions. There are some marketers who are paying publishers for the advertisements based on individual clicks for each advertisement. This means that the marketers only have to pay when the customers end up clicking on an advertisement. The purpose of this is to help brands make changes to their campaigns, ultimately tailoring them to fit the wants and needs of the consumers. Brands are constantly looking for ways to improve their results with consumers. The difference between online advertising and television advertising is the fact that brands have the opportunity to ensure that the people who see their advertisements are people who are actually interested.

With click-fraud, people are intentionally clicking on the advertisements as a means of generating revenue, even though the click is not coming from someone who would potentially buy the product or have an interest in it at all. As an example, an individual may create and develop their own website, sell advertisement links, and then click on those links just to generate revenue. The advertisers pay the website owner with the belief that actual customer are clicking on the advertisement, when in reality, they are being scammed because the website owner is clicking on those advertisements as a way to increase their earnings.

An MMPC Software Developer, Nikola Livic, has said, “This [team-up] is an important link to target in any comprehensive disruption plan.” Livic also said, “We are intersecting large data sets between malware telemetry and ad-clicks to detect anomalous behavior correlated to malware. And we are taking two relatively disparate domains of expertise and tools, namely malware and online advertising, and creating prevention systems and processes for identifying the entire chain of benefactors of click-fraud malware.”

Livic also made a point, stating that it is difficult for this type of fraud to be prevented and detected, which is a major part of the problem and the primary reason that this partnership has been created in the first place. Livic has said, “The complexity and opaqueness of where traffic comes from, and who benefits from a single click, is a new digital Wild West, fertile for unscrupulous cyber-slingers.”

IMG College will manage all sale sponsorships and advertising inside the new Pinnacle Bank Arena as well as outside the building.  The Arena will hold University of Nebraska basketball games, hockey games, volleyball matches and many more events according to the Journal Star.

The company will spend over $8.3 million over the next eight years to the joint public agency that is heading up the task of building the arena.

The agency will flip that money to cover some construction bonds following the opening of the building in the fall of 2013.

The agreement has a lot of content in regards to where advertising can be put.

The pact allows advertising on concourse signs, drink holders, tunnel entryways, concessions and the in-arena televisions.  It also permits ads to be shown in the parking garage next door, light poles, certain booths around the building and on parking tickets and passes.  Advertisements will also be found on the official web page of the building, smartphone and tablet apps as well as text messages.

This is all in addition to arena’s message board, public address announcements as well as souvenir cups, other food containers, ticket containers and emails.

Floor emblems, seats for players and coaches, LED displays underneath media and Nebraska game night staff as well as the scoreboard above the court are meshed in the deal as well.

The pact does not touch upon the arena’s external regions like the south plaza, the northeast elevated plaza and festival space.

The sums to JPA could expand if ad and sponsor sales are trending upward but could also dip if arena attendance is not good.

Revenue streams to JPA are based on a figure of 500,000 fans attending at least 75 events per year.

In 2013-14, a guaranteed $750,000 will be paid for the building’s first year, but could jump as high as $1.3 million depending on substantial revenue to IMG College.

In the final year of the pact, $1.2 million will be due with a possible ceiling of $2.1 million.

With IMG controlling all sales in the building, it will decrease potential controversies with other sponsors.

IMG is in charge of marketing for upwards of 200 schools and athletic programs, including the NCAA.

The Husker Sports Network will be permitted to broadcast its everyday three-hour radio spot inside the arena and will assist in pumping up arena events.  The broadcast reaches all parts of the state and will harp on the notion that it is the state’s building.

Legends Sales and Marketing have accomplished a lot lately; they distributed the building’s naming rights and assisted in the contract agreement with IMG.