As technology continues to advance, the number of individuals who own and use a mobile phone a regular basis continues to advance as well. And, with such a huge growth in the use of mobile phones around the world, mobile advertisement spending is expected to grow as well, surpassing about $2.6 billion throughout this year [...]
Continue reading...1. February 2012
Facebook is only a few hours away from making its public offering but already, there is plenty of evidence that shows how dominant and important this social networking platform truly is and can become within the next few years. A report, which was provided by comScore, stated that Facebook accounts for nearly 28 percent of [...]
Continue reading...31. January 2012
The majority of marketing executives and advertisers are expecting the Super Bowl advertisements to be a true success. These marketers and advertisers are spending millions of dollars to advertise during this event, which is televised and will be viewed by millions of different people from all over. A lot of the advertisers and marketers are [...]
Continue reading...31. January 2012
The public schools of Dearborn are being cautious when it comes to allowing advertisements to be placed on school premises. The board had recently asked the policy committee to take a look at the different rules for the district and check out what some of the other schools around the area were doing. The school [...]
Continue reading...31. January 2012
There has been a recent rule made for airlines, stating that they are required, when advertising for fare prices, to include taxes, fees, and other surcharges in the final amount of the advertised price as a means of being total honest with customers. This rule has been put into place as many consumers complained about [...]
Continue reading...30. January 2012
As a person who owns a tablet, you may have read some of your most favorite magazines on your tablet and have noticed that it is a far different experience than simply reading a magazine in print or online. The text is readable, the images are clear, and it feels a lot like you are [...]
Continue reading...30. January 2012
Simmons, known for being a major supplier of bedding, is now working on the launch of its new logo and brand new advertisements, as a means of building the brand even further and featuring the Beautyrest line, which will be the primary focus for the company. The national advertisement campaign will have a lot more [...]
Continue reading...30. January 2012
Super Bowl advertisements are expected to be interesting this year, as if they aren’t interesting each and every year. This year, the Super Bowl will feature advertisements that include singing dogs, chimpanzees, body painted models, and even vampires. To say that the advertisements will be interesting is actually an understatement. The Super Bowl is, yet [...]
Continue reading...27. January 2012
During the fourth quarter, Media General Incorporation dealt with a loss of approximately $3.3 million because of low revenue during broadcasts and print divisions. The company, which is also the owner of the Winston-Salem Journals, had received a net income of nearly $9 million in the previous year. Media General has lost earnings of about [...]
Continue reading...27. January 2012
The Colgate-Palmolive Corporation, known for being a major supplier of both toothpaste and deodorant, amongst various other products on the market, have released their plans to increase advertisements and advertisement spending as a means of supporting its sales because as of right now, the corporation has been dealing with some tough conditions. The economy is [...]
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1. February 2012
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