Nielsen’s ‘Global Trust in Advertisement Report’ has found that Advertising relevance and trust, may vary between online ad, mobile ads and print ads, but word-of-mouth promotions still rules the roost. Nielsen surveyed more than 28,000 Internet respondents in 56 countries and a whopping 92 percent say they trust recommendations from friends and family, above all [...]
Continue reading...11. April 2012
Tech-centric industries have, for long, been beleaguered by inconsistency and variation since it seems that every publisher is using a different technology and employing different tactics for delivering video ads. Owing to this video advertising was becoming an increasingly difficult market to exploit to its full potential. The Interactive Advertising Bureau in an attempt to [...]
Continue reading...10. April 2012
An edition of the Investing in Radio Market Report was recently released within the past few weeks, showing that radio revenue has seemed to fall flat. For 2011, the radio revenue was at $14.1 billion, which was only a 0.4 increase from the previous year, in 2010. This is not necessarily good news but it [...]
Continue reading...10. April 2012
The Chief Executive for the Yahoo Incorporation, Scott Thompson, recently made some serious layoffs. In fact, the layoffs that he made basically made history because the Yahoo Incorporation had never laid-off such a large amount of people at one time before. It seems as though Thompson may have had these plans for quite a while [...]
Continue reading...10. April 2012
The FCC (Federal Communications Commission) will be voting on an order which would require television stations to post public inspections files online, which would include political disclosure reports associated with political advertising. Public inspection files, which are comprised of information such as programming, staffing and spending on political ads, are required by law to be [...]
Continue reading...10. April 2012
The Dallas based Telecommunications giant AT&T announced on Monday that it is getting rid of its rapidly shrinking yellow pages advertising and directories business. It said that it had agreed to sell a majority stake to private-equity giant Cerberus Capital Management for $950 million. The sale is part of AT&T’s plan to discard its dwindling [...]
Continue reading...9. April 2012
It was announced on Monday that AT&T Inc. agreed to sell a majority of its stake in Yellow Pages to Cerberus Capital Management for the price tag of $950 million. It is expected that the deal will be finalized by the middle of the year. “This transaction makes strategic sense for both AT&T and Advertising [...]
Continue reading...9. April 2012
It was announced recently that AOL sold close to 800 of its patents in an auction to Microsoft for more than $1 billion. “There is a fight for market share occurring on multiple fronts — technology, patents, advertising,” said Colin Gillis. Gillis is an analyst for BGC Financial. “Microsoft, more so than others out there, [...]
Continue reading...5. April 2012
Atlantic City casino and resort Revel is a place for people to relax and enjoy themselves. They can gamble, too, but you wouldn’t know that from Revel’s new ads, which focus on the leisurely qualities of the resort and sidestep explicit citations of gambling. The state of New Jersey invested heavily into the 2.4-billion dollar [...]
Continue reading...5. April 2012
Burger King, the fast food chain has been accused of racial stereotyping in its latest ad campaign that shows super-celebrities like Jay Leno, Salma Hayek, David Beckham and Mary J. Blige, eating in Burger King Restaurants. The chain had felt that these big names would revive their fortunes, which was fast losing ground, in the [...]
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11. April 2012
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