Upfront week is on in full swing. And NBC and Fox have already released their schedules for fall 2012. But as has been the trend in recent years, most of the new shows of last fall and this spring have been cancelled. Advertisers are being wined and dined this week and being promised that every [...]
Continue reading...14. May 2012
YouTube has launched its 100+ ”channels” that are supposed to revolutionize the way we watch TV. But the content that is available on them so far has left advertisers unimpressed. YouTube, owned by Google, has ambitious plans for expanding into traditional TV space and grab a huge chunk of what companies spend on TV ads [...]
Continue reading...11. May 2012
FX seems to be having some trouble selling advertising spots for its newest show. And the reason: Charlie Sheen. The new FX show “Anger Management” which is set to premiere in fall stars Sheen and is his comeback vehicle after he was fired from CBS’s hit sitcom “Two and a Half Men” in March 2011. [...]
Continue reading...11. May 2012
Advertisers and Network TV Honchos : read this and get out your tub of ice cream. Dish Network is introducing Auto Hop, a feature which allows viewers who are watching a show on its DVRs to completely skip advertisements. That’s right, now viewers don’t even have to fast-forward through the commercials, they can avoid them [...]
Continue reading...1. May 2012
Direct TV has come up with a hilarious, rather explosive, ad campaign, which cautions viewer to upgrade to Direct TV from Cable, “Don’t Have Your House Explode,” it admonishes. It follows its two other ‘Don’t’ commercials, ‘Don’t Wake up in a Roadside Ditch,’ ‘Don’t Have a Grandson With A Dog Collar,’ and the ad featuring [...]
Continue reading...18. April 2012
Federal Communications Commission Chairman Julius Genachowski spoke tough during his speech before the National Association of Broadcasters in Las Vegas. In a no holds barred speech he charged them with being “against technology, against transparency, and against journalism.” One writer called the Chairman’s speech as ‘teeth-gnashing’ and ‘fire-breathing.’ Naturally, the speech did not go down [...]
Continue reading...17. April 2012
AOL has become the first big publisher to guarantee audience delivery for online video advertising campaigns purchased across its properties. Its new offer is based on the existing television model of audience demographics rather than on clicks and impressions. What this means is that AOL will undertake that an ad will be seen, by a [...]
Continue reading...12. April 2012
Turner Network Television, more popularly known as TNT, has lived upto its tagline, “We Know Drama”. To promote its impending launch in Belgium the channel launched an ad that borders on the outrageous. Its freaky and crazy but without an iota of doubt is innovative and extremely effective. A sign reading, “Push to add drama” [...]
Continue reading...10. April 2012
The FCC (Federal Communications Commission) will be voting on an order which would require television stations to post public inspections files online, which would include political disclosure reports associated with political advertising. Public inspection files, which are comprised of information such as programming, staffing and spending on political ads, are required by law to be [...]
Continue reading...9. April 2012
Advertisers looking to run their ads on television now have more factors to take into account than a series’ viewership. Audiences have many new ways in which to watch a show, most of which the Nielsen ratings can’t add to its numbers. The CBS sitcom How I Met Your Mother is a prime example of [...]
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15. May 2012
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