The Telegraph Group, which publishes www.International.to, needs feature writers from all over the world to work from home. The writers do not need to have experience publishing on websites, they just have to send a copy of their article to the editor who will then publish it. These positions are part time and require knowledge in a number of areas. Writers should be able to write about everything from city news to clubs to being a theatre critic. Writers must also be able to submit text, pictures and videos to the editor.

Read the full article here:

Writers journalists wanted for jobs at expanded worldwide online news magazine … – The International News Magazine

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Right now, it is the season in which college football players along with their coaches receive notable awards and honors for their accomplishments during the football season. This is a time where colleges show their true pride for the coaches and football players who have had such success with the season and deserve the acknowledgment.

However, at a time where college football should be recognized for all of the accomplishments and all of the great players and coaches, the entire scandal with Jerry Sandusky has definitely created an overcast amongst football players and coaches all over. Sandusky, who was once the defensive coordinator for Penn State, is currently dealing with some serious allegations. These allegations are claims that Sandusky molested various children over a span of more than a decade.

Sandusky, however, is not the only person involved with college football who is under investigation. A former Miami booster, Nevin Shapiro, has made some claims that says he helped a number of Miami athletes within a span of eight years by providing them with money and cars, jewelry, and even sex parties. With these scandals at bay, it can be hard to have great feelings about the 2011 college footbal season, that is for sure.

The fact of the matter, football has not been much of a topic. Instead, the scandal has been widespread and the actual football games have been put to the side in light of all of these crazy scandals. Even ESPN college football analyst, David Pollack, believes that there has been so much talk about the scandals, that the actual game of football itself has rarely made news. It is definitely quite sad for those players and coaches who have nothing to do with the current scandals.

David Pollack says, “I wish we could put a muzzle on it during the season. It takes away from the game.” He also says, “That’s something that shouldn’t happen and shouldn’t be necessary. If we’re going to have conference expansion talks, they need to be after the season or during the summer.”

Pollack has also said, “People can’t keep their mouths shut. They’re going to talk about it,” and finished by saying, “As the business of college football grows…. it’s the natural evolution of what’s going to happen.”

Of course, it is very unfortunate that the 2011 football season has been overshadowed by scandals that have taken place off of the field. While it is important that people know of these scandals, and the scandals and allegations themselves are quite serious, it definitely should not overshadow the actual game of football that is played by hundreds of hardworking men and their coaches who have done nothing wrong and have nothing to do with such allegations and scandals.

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Ad:tech advertising technology is set to hold a conference in New York City this week which will feature panelists talking about what affects the within the realm of advertising. Instead of listing to speakers, however, agencies plan to spend their time recruiting new employees.

In this day and age it is important to acquire a wide skill set as you go through college or tech school and, ultimately, into the world of full-time employment. When most think of a varied skill set they think of a combination of technology and math or the ability to write technical and medical text. Most do not think about the combination of advertising, technology and math. However, that is what advertising agencies need in this day and age. People that have these three skills are few and far between.

Those interested in this type of employment should note that right now, there is a huge demand for the type of person that can fit the above need of knowing how to implement creative advertising with computer and mathematical knowledge. You can make upwards of $100,000, according to the New York Times. The type of employee who has this skill set can see a good career in advertising. There is a need for this type of person at each level, according to John Ebbert, managing editor for AdExchanger.com, an advertising technology website.

It is not only advertising agencies that seek this type of employee. Publishers, marketers, data management firms and ad tech firms want someone who can communicate creatively and provide a technological and mathematical background.

Typical titles you see advertised on AdExchange include “Director of Marketing” and “Yield Optimization Manager.” New jobs are posted onto AdExchange every 45 days and the number of new jobs with these titles has gone from 40 new jobs every 45 days to 80 this year alone, according to Ebbert.

The reason for the change in employment type is attributed to the rise in how advertisers collect information from the public to figure out what type of products to market and how to reach and grow their audience. Website development, typing up code and statistics are three skills important to creating polls.

Advertising agencies are working on filling the gap by adding training programs for new hires to attend. An example of this plan is how the company Goodby, Silverstein and Partners, part of the Omnicom group are handling the education gap. They are holding classes that teach new employees how to code and develop a good grasp of social media skills.

The ad:tech conference is scheduled to have speakers and panels on November 8^th, 9^th and 10^th. It is located in Manhattan, at the Jacob K. Javits Convention Center. One of the topics covered will include a training course on how to have a set of technology trained and creative advertisers working for your company.

The best way to secure good employees is to realistically see what the worker and agency expect of each other, according to Erika Weinstein, president of executive recruitment for the firm Stephen-Bradford Search.

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With tuition costs higher than ever, approximately 52% of students work a part-time jobs to make ends meet during the school year, and about 47% need financial aid to attend college at all. With those statistics, it’s no wonder why today’s college students feel more conscious of budgeting than ever before. However, this hasn’t stopped advertisers from bombarding students with marketing tactics.

This year’s graduating class desired labels, branding and bling, according to the CEO of Mr Youth, Matt Britton. Alternatively, the class of 2015 witnessed firsthand their parents stressing about financial matters during the Great Recession. Because of this, the new class is much more value-conscious.

Regardless of the need for saving more cash, students still spend approximately $500 a month on clothing, personal care, food, travel and other unrelated expenses while in school. Many students are having to decide what type of soap, toothpaste and other basic necessities to buy for the first time. They also have to purchase dorm furniture, electronics and new clothes on their own, often without parent’s help for the first time.

Brands cannot suddenly stop marketing to college students because of the change in a mindset. Bitton says, “The student audience will always be important to marketers, because they see it’s not just what they purchase today, but what they can purchase tomorrow.”

For this reason, marketing departments in companies like Ford keep a large presence on college campuses, even though fewer students take cars to school each year. These companies are marketing to a generation that will eventually be in the place to purchase from the brand.

Ford has focused their marketing to students in universities that cater to the Zipcar business, that provides car rentals to students. Ford has formed a two year partnership with the company, and has added 1,000 Ford vehicles to the company’s car fleet.

Chevrolet also works hard to reach campus students by place products in front of the them so that the product is at the forefront of their minds when they decide to purchase a vehicle. Chevrolet focuses on advanced marketing students. They allow the students to oversee the development of marketing campaigns and how to implement it into the company.

Microsoft has also increased its marketing to college students. The director of marketing for Windows, John Dougherty, is working to create summer internship programs for student athletes to build their resume, while working around the athlete’s 30 to 35 hour a week practice schedule over the summer.

The company also has over 500 student representatives that promote its products throughout the campus. Victoria’s Secret’s Pink, Zipcar, and HP also use student representatives to promote the products on campus. Bitton says, “Students are realizing right now that they’re in college in order to become marketable to corporate America. They have to have more than a job or internship today.”

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Social media advertising has been growing at a rapid rate over the course of the past few years. Large masses full of consumer potential hovers in the social media sector. Unfortunately for advertisers, up until recently, it has not brought revenue to match the large potential. Four main reasons encompass why this is beginning to change for marketers using social media as an advertisement platform.

First, social media networks are providing more metrics for advertisers. In times past, marketers were left in the dark as to how a new campaign was going in the social media world. However, new social analytics services are popping up everywhere, which provide marketers valuable insights. Most recently, Facebook has revealed a new measurement tool for its business associates called Insights. The social networking giant is also working diligently to create a way for more targeted messages. Facebook says that advertisers will soon be able to target a smaller niche of prospects through data integration with other websites like Hulu and Spotify.

Second, content is king, and most social networks and its advertisers are beginning to realize this truth. Advertisers are providing content on a more regular basis. Meanwhile, social media sites like Twitter and Facebook are incorporating that content by turning it into an ad. Twitter is accomplishing this through Sponsored Tweets, and Facebook has joined the bandwagon by incorporating Sponsored Stories. Additionally, when users like a product or brand, it is incorporated when a friend of the user sees an advertisement.

Third, the fight for attention gains momentum. As social networks become more crowded with users and advertisers, some believe that there will be a mass increase of consumer “deafness or blindness” to the brand messages. This will happen as social networks continue to get flooded with promotional content. However, the good news lies in brand’s determination to fight the clutter. Facebook is aiding advertisers in the fight through its new algorithm that moves brand activity generating interest to the top of a user’s news feed.

Fourth, it’s not just about Facebook anymore. Facebook is one of the world’s largest, most popular ways for people to connect. However, it is not the only network that people are paying attention to anymore. Many other networks are beginning to gain the attention of both advertisers and consumers. While Facebook still gains a great portion of ad spending, other services continue to make progress. For example, many advertisers are leaning to enter into a newer social network called Foursquare. It is forecasted that 26% of advertisers will move into spending a portion of its advertisement dollars on this social networking site in the coming year.

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This report was put together this summer by the National Guard Bureau. 2 p.m. EST on Nov. 4 is the deadline that is fixed for the submission of proposals. The NGB has not made any comment on this issue.

In the request for proposal (RFP), the National Guard Bureau which includes the Air National Guard and the Army National Guard directorates submitted a list of three tasks. These are the website development and video and DVD production; ARNG mobile recruiting and retention programs; promotions and tie-ins, sponsorships and public relations.

The document further stated that the services will provide support for the requirements of state public affairs offices, national marketing needs and the local marketing needs of the ANG and the ARNG in the fifty four states and territories.

With reference to this 172-page RFP, the task and scope will give support to its Strength Maintenance Philosophy. This philosophy aims to recruit quality soldiers, carry out attrition management which is designed to lessen the loss of first-term soldiers and the retention and extension of these quality soldiers prior to the end of their service term.

Although the thrust of this review could be related to the expiration of a present contract, which is the way it is with a lot of government contracts, the National Guard Bureau will definitely be expecting a successful affair and sponsorship strategy.

In the early part of the summer, Colonel Rob Porter, the chief of the U.S. National Guard’s strength directorate, that covers recruiting, marketing and housing said that there are better results from the social media side than the event sponsorship side.

The agency that wins will work with the National Guard Bureau to achieve its seventeen to twenty four year-old target audience. This will focus on partnership with Nascar and other organizations and also create online marketing campaigns that can be compared to the Yahoo “Fantasy Career” that the Department of Defense hosts. Some of the examples of promotional tie-ins offered by the NGB include “Year of the Employer,” “Year of Diversity,” “Reconnect with America,” and “Year of the Family.”Mobile, the 3rd major task is likely to include large-scale mobile exhibits, interactive outdoor displays, motor coach-RV-based mobile exhibits plus recruiting support space, tractor-trailer mobile exhibits and more.

Presently, the organization works with LM&O, the advertising shop. It is implicit that this review will not affect the existing contract of the agency. The NGB is also listed as a client on the RedPeg Marketing website.

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Multicultural Is the Wave of the Future. At the fictional Sterling Cooper ad agency in “Mad Men,” Pete Campbell urges a client to “take a look at the Negro market.” In the TV show the year is 1961. It’s a reminder that the push to understand and target consumers on the basis of their ethnic identity goes back decades. Throughout that history, multicultural marketing advocates were hamstrung by the relatively small number of minority consumers and media outlets with national reach, as well as a lack of corporate expertise. There was little infrastructure for execution or metrics of evaluation and, of course, there was the issue of discrimination.

Read the original article here:

Multicultural Is the Wave of the Future

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When MTV’s Jersey Shore won $420,000 tax break from New Jersey’s Economic Development Authority this week local politicians predictably expressed their outrage with one notable exception. Where the cast members live, work at the Shore store, and first pump at the Club karma, said the shows rakes in money for this town, making the tax credit worthwhile. The boost to the economic certainly shows, he told the star-ledger. When they are here the place is busy. A lot of business folks here appreciate that.

Read the original article here:
Just How Bad Is ‘Jersey Shore’ for New Jersey’s Brand?

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Google is entering into its teens and is at a juncture of confusion like any adolescent. In business parlance, right now it is stuck at the “value trap”. Facebook has already taken the top position in online display selling and is really breathing down Google’s neck with its enormous target potential capitalizing present day preferences. Microsoft’s Bing and its Yahoo deal having made deep inroads into the U.S. search market too are giving tough competition to Google’s dominance.

Read the original article here:

Google’s Awkward Years

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JetBlue has picked New York based Rokkan to be its Lead Digital Agency, ending the 6 year tenure with Brooklyn based Huge. JetBlue joined hands with Huge in 2005, when it was a 15 employee agency, now the agency has close to 400 employees. Rokkan is a smaller agency compared to Huge, with 50 employees and is known for building E-commerce sites. JetBlue has spent as much as $17.6 million in measured media last year and Rokkan is now looking forward to the new challenge.

Read the full article here:

After Six Years at Huge, JetBlue Taps Rokkan as Lead Digital Agency

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