Hurricane Irene is likely to hit the east coast and to create havoc. Retail suppliers are eager to serve customers batteries, bottled water, and plywood. Walmart and Lowe’s from North Carolina to New Jersey extended the working hours in some stores and are doing a brisk business in advance of the storm. Home depots had [...]
Continue reading...18. August 2011
YouTube has struck a deal with music publishers that will allow advertising to run alongside more videos on its site, and could result in significant new revenue for smaller publishers.YouTube has long had agreements with the biggest publishers allowing advertising on user-generated content, but those deals have been unavailable to most smaller publishers. Read the [...]
Continue reading...9. August 2011
Procter & Gamble, a household name, is continuing to increase the size of its marketing department, despite recent cuts in total employment. It is clear that Procter & Gamble believes in marketing, making it a great place for aspiring salespeople and marketers to apply, particularly if they are looking for a job marketing the company’s [...]
Continue reading...27. June 2011
Digital-media start-ups are working with marketers in kicking off new services and social networks even before consumers get a chance to try it out. PepsiCo is the best example of this for its partnership with Foursquare in 2010. At that time, Foursquare had around 1 million users, but today it has over 10 million users. [...]
Continue reading...8. June 2011
It seems that the “Bonesicle” has been alive and selling well for the past four years in Canada, and is on its way to being sold in the U.S. However, now, Koolpets, makers of the Bonesicle vitamin-enriched frozen dog treats, is under fire. Global giant and maker of the “Popsicles” brand, Unilever, has launched a [...]
Continue reading...18. October 2010
Banker & Brisebois Advertising named Susan Waterhead director of marketing. In the role, Waterhead will be responsible for leading the agency’s comprehensive marketing strategy and new business development efforts to expand in the retail arena. She will also serve in a brand management capacity working with B&B’s home furnishings manufacturers’ accounts. Weatherhead has nearly 20 [...]
Continue reading...12. October 2010
Acxiom Corp. has expanded its Asia-Pacific capabilities with the addition of Vicki Poon as director of agency services for the region. In the role, Poon will focus on customer relationship strategies, digital best practices and multichannel marketing through Internet, mobile, email and direct mail. Poon will relocate to the region from Acxiom’s offices in Silicon [...]
Continue reading...12. October 2010
Hydrogen Advertising added to its executive ranks with the addition of Deborah Taylor as vice president and director of account management. Taylor most recently served as marketing director at Starbuck’s Coffee Company. According to an agency press release, Taylor has held senior account and strategic planning roles at several top-tier agencies, including Landor Associates, DDB, [...]
Continue reading...2. October 2010
Hilary Schneider, the woman who oversees the advertising sales of internet service provider Yahoo! in the Americas, is planning to resign as announced Thursday, September 30th. Schneider was also Yahoo!’s executive vice president of the Americas. Yahoo! has endeavored to revamp its image for some time now as it attempts to also raise flagging revenues. [...]
Continue reading...14. September 2010
Ryan Smith, a social media specialist, has joined Raidious as Social Media-Business Development Manager. A graduate of the IU School of Journalism at IUPUI, Smith began his public relations career in the Indy Racing League, working with multiple teams and drivers including Jaques Lazier, Al Unser III, Phil Giebler and many others. In 2008, Smith [...]
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29. August 2011
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