An Australia-based marketing institute Ehrenberg-Bass Institute conducted a study about Facebook fans who were actually bothering to take part in conversation with brands. The study found that only one percent of Facebook fans engaged with brands. For this study researchers used one of Facebook’s own metrics, People Talking About. Read the full article here: Study: [...]
Continue reading...6. February 2012
The majority of companies advertising during the Super Bowl have high hopes that you will continue talking about the commercial you saw, even after the Super Bowl is over. They are not only hoping that you will be talking about the commercial the next day, on Monday, but are also hoping that the commercial is [...]
Continue reading...6. February 2012
With the Super Bowl over, the 111 million viewers were expected to use a number of social media websites while watching the game. The Super Bowl, which will was aired on February 5th, featured the Giants vs. the Patriots, was one of the most televised event of the year, with millions of viewers tuning in. [...]
Continue reading...6. February 2012
Hyundai, the popular automotive company, has confirmed that it will be removing the “40 Mile per Gallon” claim that it made about one of its vehicles, the Elantra, which was featured during the Super Bowl on Sunday. The Consumer Watchdog wanted this claim omitted because they believe it is misleading to consumers. However, Hyundai says [...]
Continue reading...2. February 2012
The prestigious New York Times Company recently reported that their fourth-quarterly profit has declined by 12.2 percent. It is believed that the decline is partly due to the rising number of people who use digital advertising revenue instead of print advertising. The net income for the company was reported as being about $58.9 million, which [...]
Continue reading...2. February 2012
Advertising on campuses has become quite common, with many individuals being called “brand ambassadors.” When it comes to brand ambassadors, companies will typically hire specific students and have them market and advertise for certain products and brands. This is a win-win situation for both the company and the student who does the marketing because the [...]
Continue reading...2. February 2012
There is one trend, in particular, that proves the economy is making improvement and finally growing, especially after such a crippling recession, which left the economy in turmoil. However, the one trend that proves the economy is turning around for the better is the growth in the number of car sales. Throughout 2011, car sales [...]
Continue reading...1. February 2012
An advertisement, which features a known actress, Rachel Weisz, has been banned by watchdog because of complaints that the advertisement was overly airbrushed. The Advertising Standards Authority, known as the ASA, made complaints that Weisz’s complexion was off and had been altered and changed within the image as a way for L’Oreal Paris to promote [...]
Continue reading...1. February 2012
As technology continues to advance, the number of individuals who own and use a mobile phone a regular basis continues to advance as well. And, with such a huge growth in the use of mobile phones around the world, mobile advertisement spending is expected to grow as well, surpassing about $2.6 billion throughout this year [...]
Continue reading...1. February 2012
Facebook is only a few hours away from making its public offering but already, there is plenty of evidence that shows how dominant and important this social networking platform truly is and can become within the next few years. A report, which was provided by comScore, stated that Facebook accounts for nearly 28 percent of [...]
Continue reading...
6. February 2012
0 Comments