Marty Cooke, a highly regarded individual in the creative and marketing worlds, is joining Global marketing agency RAPP as U.S. Chief Creative Officer. According to the August 30th press release at PR Newswire, Bob Horvath, Global CEO of RAPP was quoted as saying: “Great creative thinking is the final piece of the puzzle in our strategy [...]
Continue reading...27. August 2010
Davis Elen Advertising, based in multiple offices along the west coast, has been charged with major clean up by the city of San Francisco after a stunt to promote the social networking site game Mafia Wars. This shouldn’t prove too difficult, though, for one of the largest, privately-owned advertising firms in the United States. Current CEO [...]
Continue reading...27. August 2010
After several years of declining sales, Popeyes chicken has seen a rebound in 2009 and 2010. Popeyes Chief Marketing Officer, Richard Lynch, spoke with Advertising Age on Friday about his company’s recent success. During the past two years, the biggest marketing change for Popeyes was a shift from local and regional advertising to a national campaign [...]
Continue reading...27. August 2010
Heat, a full-service advertising agency located in San Francisco, has added an in-house “Communications Planning and Media” department – a function that had previously been outsourced. Brad Ziff will be the director of the department. Ziff was formerly media director for all accounts at TDA Advertising & Design in Boulder, Colorado. According to the August 24th article at sanfrancisco.dbusinessnews.com, [...]
Continue reading...26. August 2010
Ad firm JWT, a subsidiary of Martin Sorrell’s giant WPP Group, took home the Grand Effie at the Australian Effie Awards for an ad campaign on behalf Allen’s Jellies. Allen’s Jellies, an Australian confection which had been experiencing flagging sales, saw a resurgence in business after JWT’s campaign. Perhaps the most memorable of [...]
Continue reading...21. August 2010
Google started the ad net trend in late 2009 by acquiring AdMob, and Apple bought out Quattro Wireless in January, replacing it with iAd. Now BlackBerry is about to follow suit as maker Research In Motion Ltd. is in talks with Millennial Media. The bump in the road, though, could be Millennial’s value. Quattro sold for [...]
Continue reading...18. August 2010
Developers of EQ, an effervescent tablet that dissolves in any beverage, launched a national ad campaign in Las Vegas’s KNTV today. EQ Labs, Inc. rolled out a five minute spot on KNTV, channel 13 in Las Vegas and an ABC affiliate. Maurice Owens, CEO of EQ Labs, Inc. appeared on “The Morning Blend” in Vegas to [...]
Continue reading...17. August 2010
Energizer has named TBWA Worldwide as its global agency network for its Energizer and Eveready brands. TBWA will be responsible for all of the global advertising activities for Energizer Household Products. It will use its regional network to ensure the global strategy is infused with local sensibilities, the agency said in a press release. Prior to [...]
Continue reading...16. August 2010
When advertising and marketing firm Campbell Mithun was founded, Ralph Campbell and Ray Mithun could not have imagined, with the economic slump of the Great Depression all around them, that 77 years later their agency would be merging with global marketing agency MRM Worldwide in order to reach their customers in a digital format. The [...]
Continue reading...16. August 2010
Chevrolet has announced that all of its Hispanic advertising in the United States will be awarded to LatinWorks. The company will begin work immediately. “LatinWorks is considered one of the most creative agencies in the Hispanic marketing space,” said Joel Ewanick, vice president, GM U.S. Marketing. “In addition to their creativity, they also have strong [...]
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30. August 2010
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