DG, known for being one of the leading advertisement management/distribution platforms in existence, recently made an announcement about their agreement to obtain Peer39 Inc., which is privately held. Peer39 Inc. is known for providing webpage data, and DG will be acquiring it for an approximate amount of $15.5 million, which will be paid off in [...]
Continue reading...20. April 2012
The Senate primaries are basically being battled over the air and the primary reason for this is because apparently, attack advertisements seem to actually work. Richard Mourdock and the United States Senator, Richard Lugar, have definitely proven how much of a battle is going on for the position of the United States Senate seat. Lugar [...]
Continue reading...20. April 2012
It is believed that sometime in the near future, Foursquare will not only be used by people who want to check in but may even be used by marketers, as a means of advertising. Users of Foursquare often use it as a means of finding out about different deals and specials that local businesses are [...]
Continue reading...19. April 2012
The AOL Incorporation is working on surpassing its online competitors in the United States within the next couple of weeks. It will soon be displaying its personal use of metric, which is the best way to get as close as possible to comparing specific results that come from advertisement campaigns featured in online videos versus [...]
Continue reading...19. April 2012
If a new bill passes through Senate, colleges in the United States would not be able to spend taxpayer money on advertisements. Many different colleges spent millions of dollars on advertising during 2009. This includes different marketing strategies and recruiting as well. And, nonprofit colleges often spend a portion of revenue on advertising and [...]
Continue reading...18. April 2012
The mayor of Chicago, Rahm Emanuel, has set up a Fenway Plan, which could help the Cubs gain nearly $150 million from advertising and sponsorships, which will come from Wrigley Field as well as the other streets. There are some people who are on the fence about this idea, but everything seems to come into [...]
Continue reading...18. April 2012
Tumblr is known for being a popular blogging spot. And, it should be, as it has been around for five years now. After five years of operation, Tumblr has finally announced that it is getting into paid advertising. The founder of Tumblr, David Karp, who is also the CEO of the company, says that they [...]
Continue reading...17. April 2012
A research survey that was conducted by Scarborough and commission by the CCA provided some interesting results. The survey shows Business Frequent Flyers are much more likely than any other adult in the United States to actually try out new product and different types of services. In fact, they are 83% more likely to do [...]
Continue reading...17. April 2012
The NFL has always been quite vocal about betting on its games, trying to persuade people not to do bet on the outcome of the games. However, the league recently made the decision to allow different teams on the league to accept casino advertisements as a way of generating even more revenue. It has raised [...]
Continue reading...16. April 2012
Just a few weeks ago, Pandora Media held an event, which took place at a bar in the Manhattan area. Pandora is known for being a popular Internet radio service, allowing people to listen to the music they love without having to deal with the hassle of hearing musical selections that they simply cannot stand. [...]
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23. April 2012
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