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Kindle Success and In-Book Advertisements

13. January 2012

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Kindle Success and In-Book Advertisements

There is an increasing amount of people who are using the Kindle as a means of reading books instead of buying the traditional paperback or hardback book. In fact, the Kindle was definitely a popular gift this year for the holiday season. More and more people are beginning to realize the convenience of this product. [...]

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Safety Alert for You & Your Family

29. December 2011

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Safety Alert for You & Your Family

Christmas was less than a week ago but the crime scene never slows down. Burglaries are on the rise and there are a few things you can do to prevent yourself from becoming a victim. Whenever you put your brand new boxes on the curb, you are accidently advertising for the items inside your home. [...]

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Twitter Announces Brand Pages

9. December 2011

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Twitter Announces Brand Pages

Twitter has grown into one of the most popular social media websites around today, but many marketing companies have complained that the company has not done all it could do when it comes to offering branded pages. Well, the folks at Twitter must have been listening. On Thursday, Twitter announced the launch of the #newnewTwitter [...]

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Rdio Turns Up the Volume with Ad Free Streaming

24. October 2011

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Rdio Turns Up the Volume with Ad Free Streaming

Rdio, the online music streaming website that is owned by Skype has declared yesterday that its twelve-million song library is now available to listeners free of charge. This free service is made available without the inclusion of adverts in order to have an edge on competitors such as MOG and Spotify. As it is expected [...]

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Domino’s Attracting Sales Although Consumer Spending Falters

17. October 2011

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Domino’s Attracting Sales Although Consumer Spending Falters

Fast food restaurants have felt positive benefits as consumers fear another recession is in the immediate future. Weak confidence and persistently high unemployment rates are causing consumers to spend at a more discretionary rate. Because of consumers desire to spend more discretionary, the full service restaurant scene has suffered. According to a Bloomberg Full Service [...]

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Facebook Races to Close the Gap in Ad Revenue Against Google to Prove its Worth

13. October 2011

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Facebook Races to Close the Gap in Ad Revenue Against Google to Prove its Worth

With the looming possibility of an IPO within the next year, Facebook is working hard to prove its worth. Right now, with the reputation of being more popular than profitable, the social networking site is working tirelessly to secure tentpole advertising deals with major marketers that will be worth up to eight-figures. To ensure this [...]

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How Google and Facebook are Enhancing the Web Ad Experience

6. October 2011

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How Google and Facebook are Enhancing the Web Ad Experience

Facebook and Google have both announced new advertising formats. Each company hopes that its new format will enhance the user’s experience, and provoke engagement between the brand and its potential customer. In a social media driven age, the more interaction that the ad evokes in potential customers, the greater success it has. With so many [...]

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The Importance of Making Social Media Campaigns Social

6. October 2011

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The Importance of Making Social Media Campaigns Social

Many social media advertisers plan the campaign so anti-social that it makes the phrase “social media” as much of an oxymoron as “military intelligence”. If you make you social media advertisement campaigns anti-social you completely destroy the entire vision of social media marketing. Those who come to social media seek out a refuge from the [...]

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Amazon Changes the Game Again with Price Drop on it’s Ad-Supported Kindle

5. October 2011

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Amazon Changes the Game Again with Price Drop on it’s Ad-Supported Kindle

In New York City, Jeff Bezos, the CEO of Amazon, revealed the new, much anticipated, Amazon tablet. In addition to the Amazon tablet, Bezos also announced the four newest versions of Amazon’s e-reader. Each price given seemed surprisingly low for a new e-reader, with the lowest reader costing only $79 and the most expensive costing [...]

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Google Launches Premium Analytics Service

4. October 2011

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Google Launches Premium Analytics Service

Google has become a household name, and a company which infiltrates many parts of our lives. Perhaps you simply use it for its search feature, or you understand the ins and outs of Google Docs, Google Translate, Google Voice, and other services provided by the company. Regardless, somehow, in some way, you likely benefit from [...]

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