In the first action of its kind globally, The Australian Competition and Consumer Commission (ACCC) instituted legal proceedings in July 2007 in the Federal Court, Sydney, against Trading Post Australia Pty Ltd, Google Inc, Google Ireland Limited and Google Australia Pty Ltd. The matter had been listed for a directions hearing in the Federal Court, [...]
Continue reading...7. April 2012
Microsoft launched a Global piracy awareness campaign this week, appraising businesses of the dangers and threat of counterfeit software invading their businesses when downloading software from the Internet. However, Microsoft’s “Piracy Lurks Everywhere” video, is rather vague and befuddling and at first viewing leaves the viewer mystified about what it is trying to say. The [...]
Continue reading...6. April 2012
Chipmaker Intel is launching an ad campaign called “A New Era Of Computing,” heralding the launch of its new brand of processors and Microsoft’s (MSFT) Windows 8 operating system. The multi-million dollar ad campaign is to promote its thin and light notebook PCs called ultrabooks. The ad highlights the features of the new product in [...]
Continue reading...6. April 2012
Yesterday, “The trailer for the future” released by Google, gave an insight into what the future holds for us. On Wednesday Google gave the world a foretaste of its vision of making people look at life through Internet-tinted glasses – both scary reminders of the potential of technology to cross hitherto unimaginable frontiers and making [...]
Continue reading...4. April 2012
Skype is a way to stay in touch with people via video or voice. It’s generally considered a communication tool, but its new advertising campaign in the U.S. and the UK would have you believe that it’s more closely related to social networking – or maybe not. Recent billboard ads have taken jabs at popular [...]
Continue reading...4. April 2012
Amazon.com Inc is eyeing its share of the multi-billion dollars pie, that the consumer packaged goods ad market has proven to be. According to estimates by eMarketer, an Internet market research firm, CPG industry ad spending will double it last year’s level and touch $5 billion. During a speech at the ad:tech conference in San [...]
Continue reading...3. April 2012
Advertisers may soon have a better sense on how to place ads in the tablet universe. On Monday, the MPA (the Association of Magazine Media, formerly Magazine Publishers Association) announced guidelines on tablet metrics – measurements to estimate business performance. The organization developed the guidelines, which are strictly voluntary, with the assistance of various magazine [...]
Continue reading...3. April 2012
In a new twist in the ever changing ad-world; the “old” selling of TV spots through demographics is giving way to the pioneering YouTube way of selling sponsorships. YouTube is pioneering the new ad model to support its batch of video channels. Sponsorships (which include display, overlay and pre-roll) run to an annualized $4 million [...]
Continue reading...3. April 2012
Not too long ago Nokia was the undisputed king amongst the mobile handset business. They were the most admired, respected and trusted mobile brand in the market. But suddenly they were outpaced by other players who toppled them from their lofty pedestals. In an effort to regain lost ground, Nokia has unveiled a marketing strategy, [...]
Continue reading...3. April 2012
Bolstered by the exceptional exposure and media hype that Chrysler’s Clint Eastwood “Halftime in America” ad generated, the automaker is now making four ads that talks about father-son bond, husband-wife relationships, sacrifice, perseverance against all odds and steely determination, all emotional themes that Americans can identify with. These ads, one each for Chrysler, Ram, Dodge [...]
Continue reading...
9. April 2012
0 Comments