Advertising Jobs and Careers News

Brand Campaign for Balance Bar Started by New Owner

AdvertisingCrossing — Wed, 22 May 2013 16:38:26 +0000

NBTY owned by Carlyle Group acquired the Balance Bar last November and its first brand campaign has been going on since last week. It is an effort by the new owner to boost the brand name with more energy as it does, to its consumers. Revitalizing the brand is the main theme behind the campaign.

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Brand Campaign for Balance Bar Started by New Owner

AdvertisingCrossing — Wed, 22 May 2013 16:35:01 +0000

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Advertising Industry News

AdvertisingCrossing — Tue, 21 May 2013 17:20:49 +0000

The article talks about a group of advertising agencies lead by McCann Erickson Worldwide and the $50 million they recently spent on an advertising campaign for many American food giants like Heinz, General Mills and Kellogg. The advertising will be aimed at the general market in one aspect and Hispanic consumers in another.

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Harper Government’s Advertised Job Program Not Yet Existing

AdvertisingCrossing — Tue, 21 May 2013 16:07:25 +0000

A new federal Canada Jobs Grant program for training workers is being heavily promoted by the Harper government in prime-time television advertising even though the program does not yet exist. The program is still in the conceptual stages and terms need to be worked out with provincial governments and employers. The plan for the jobs program would have the federal government, provincial governments and employers each contributing $5,000 toward worker training.

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Holder Defends Justice Department for Seizing Journalists’ Records

AdvertisingCrossing — Fri, 17 May 2013 18:04:20 +0000

A mass seizure of Associated Press telephone records covering a two month period ended in the apparent foiling of a terrorist plot Tuesday. Although some rules were apparently skirted to quickly retrieve all of the needed information the, Attorney General Eric H. Holder Jr. felt that these steps were necessary for the safety of Americans and that justified his ignoring 1st Amendment rights.

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P&G’s Silicon Valley Ambassador Heads to Startup Endorse – Advertisement Journal

AdvertisingCrossing — Mon, 01 Apr 2013 07:31:26 +0000

The article is about the P&G’s Silicon Valley Ambassador Heads to Startup Endorse – Advertisement Journal. Mobile-deals startup Endorse today announced a partnership with Kraft that will allow brands to send deals directly to consumers in social networks, as well as allow consumers to share those deals with each other. he social-offers feature helps brands connect the dots between Facebook fans and actual purchases while giving customers steep discounts.

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P&G’s Silicon Valley Ambassador Heads to Startup Endorse – Advertisement Journal

Welcome back – Ted Williams.

AdvertisingCrossing — Thu, 28 Mar 2013 12:41:06 +0000

The article is about the Ted Williams, Audubon Columnist, Is Reinstated. Ted Williams is an American voice-over artist. Williams gained widespread media attention when an interview made during a period when he was homeless went viral after being posted to YouTube in early January 2011. Williams has since received numerous job offers. He served three years in the United States Army, was honorably discharged, and attended school for voice acting.

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Ted Williams, Audubon Columnist, Is Reinstated

How does McCann do it?

AdvertisingCrossing — Thu, 28 Mar 2013 12:39:56 +0000

The article is about the Advertising: McCann Always On Gets a Name and Expands Agency?s Social Media Unit. These factors have helped Buzzfeed gain reams of press, but it has also helped it win over a more important audience: Madison Avenue. The site, which disdains banners in favor of social ads, has arrived with the right message at the right time. Agencies are more interested than ever in figuring out social ads and going ‘beyond the banner’.

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Advertising: McCann Always On Gets a Name and Expands Agency’s Social Media Unit

50% acquisition of Former TV Guide Network by CBS.

AdvertisingCrossing — Thu, 28 Mar 2013 12:37:07 +0000

The article is about the CBS Acquires 50% Stake in Former TV Guide Network. CBS Corp. just announced that it is acquiring 50% of of TV Guide, the company that encompasses TVGN and TVGuide.com. The deal adds a basic cable network to its TV portfolio, which includes broadcast networks, a pay cable network, international TV channels, a TV studio and syndication unit. As we first reported on Friday, CBS is taking over the TV Guide stake held by One Equity Partners.

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CBS Acquires 50% Stake in Former TV Guide Network

IBM’s Long-Form Content Shows Its Technology in Action

AdvertisingCrossing — Wed, 27 Mar 2013 13:37:37 +0000

Technology for elder care has come a long way since “I’ve fallen ? and I can’t get up!” IBM is pioneering sensors that monitor seniors’ homes in real time?temperature, carbon dioxide levels and much more?and send the data to city workers, who can dispatch friends, family or emergency personnel as needed. This remote solution can keep a town’s social-services costs down as its population ages.

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IBM’s Long-Form Content Shows Its Technology in Action