Sara Lee, Kraft Declare Taste Test Truce in Hot Dog War Kraft Foods and regional rival Sara Lee Corp. declared a truce in their legal war over which company truly makes the best hot dog in the U.S. The Illinois-based food purveyors, who are based about 30 miles apart, each issued statements announcing a settlement [...]
Continue reading...Monday, September 12, 2011
As the media landscape evolves, opening new and exciting ways to connect with our customers, we’re excited to begin working with Optimedia to launch a refreshed media strategy in 2012,” Kurt Kane, Pizza Hut CMO, said in a statement to Ad Age. “Pizza Hut is the leader in the pizza category and we’re looking forward [...]
Continue reading...Monday, September 12, 2011
It’s hard to encapsulate the essence of a TV show in the frozen confines of a print ad. The TV show will have motion and sound; the print ad sits there and depends on the reader to linger over it for precious moments in order to make its promotion effective. And yet, there’s no ignoring [...]
Continue reading...Friday, September 2, 2011
CBS has remained distant for long while other vendor of broadcast-network television united themselves with Hulu. But CBS is said to have been falling for Hulu, but they are missing the point. Rather than perplexing this for a sign of embrace, observers should see this as development for making very specific deals for the distribution [...]
Continue reading...Thursday, September 1, 2011
Havas has announced 5.6% organic growth for the first half of 2011. The group revenue has risen to $1.1 billion from $1.05 billion, the same time last year. Meanwhile other companies like WPP Group and Aegis Group have reported even better results. There is a decrease in Havas’ performance. The growth rate fell to 4.5% [...]
Continue reading...Thursday, September 1, 2011
It has taken more than a year for the court battle between Mel Gibson and his ex-girlfriend over custody of their 2-year-old child to get resolved. The acrimony that accompanied the battle both inside and outside the courtroom has substantially damaged the popularity Mr. Gibson enjoyed as one of the top Hollywood stars while Ms. [...]
Continue reading...Thursday, September 1, 2011
JetBlue has picked New York based Rokkan to be its Lead Digital Agency, ending the 6 year tenure with Brooklyn based Huge. JetBlue joined hands with Huge in 2005, when it was a 15 employee agency, now the agency has close to 400 employees. Rokkan is a smaller agency compared to Huge, with 50 employees [...]
Continue reading...Monday, August 22, 2011
With the rapidly approaching 10th anniversary of the September 11 attacks, Commemorative TV shows and programming are slowly invading the airwaves. That has some cable companies worried. During the tragic attacks on New York, advertisers lost an estimated $313 million covering the attacks. So, now the programmers are going to start making money off the [...]
Continue reading...Monday, August 22, 2011
There are a growing number of I.T. companies that are turning to radio for their advertising. Barracuda Services, an IT company from California, are being offered all over the United States, form Bend, Oregon all the way to New York City. This influx of new advertisers onto the radio waves of America couldn’t have come [...]
Continue reading...Monday, August 22, 2011
Disney, the media and entertainment power from California, hosted D23 at Anaheim Convention Center. The D23 expo, billed as a ultimate fan experience, is a three day event put on by Disney every two years. It was well attended and attracted many visitors. 23 is a reminder of the year 1923, in which Disney moved [...]
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Monday, September 12, 2011
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