Skiver Advertising is an advertising agency in the Southern California area. The advertising agency is known for providing both traditional and digital advertising. For the year of 2011, the agency received tons of industry awards and continued to build their growth portfolio. The advertising agency has definitely mad much progress as it continues to grow [...]
Continue reading...Friday, January 6, 2012
adRise is definitely the leader of Connected Television advertising, as it has continued to grow on a monthly basis and has partnerships with some of the most popular video advertising networks. adRise is the first of its kind, an advertising platform used for connected devices, and it allows advertisers to reach specific targeted audiences through [...]
Continue reading...Wednesday, December 21, 2011
Euro RSCG New York has recently made an announcement that it was selected to become the brand new advertising agency of record for New York Life. New York Life is one of the largest life insurance companies in America. The company has over $300 billion in assets alone. The selection process started in October 2011 [...]
Continue reading...Monday, October 24, 2011
Linda Yaccarino led the way selling advertisements on Time Warner’s TBS, TNT and TruTV cable television networks as a colorful executive. Now she plans the leave the company that she has worked hard to promote over the years. She plans to pursue new professional opportunities, according to the internal memo that was sent to Time [...]
Continue reading...Monday, September 19, 2011
You’ve mentally confirmed that it’s time to leave your agency. How do you go about identifying what agency to join next? You’ve been responsible for creating culture for your employees, now can you find the right fit for you? The Humongo Nation social media road show, which I joined in the summer of 2010, afforded [...]
Continue reading...Friday, April 8, 2011
In the 1990′s, Gap had some very effective and entertaining advertising, but it hasn’t had any extremely successful marketing since. It has been trying to market to younger people and ex-customers unsuccessfully for the last decade. The clincher came when Gap announced on Thursday, April 7 that sales for March fell 9 percent compared to [...]
Continue reading...Thursday, January 20, 2011
Bonnier, publisher of Popular Science and Field & Stream and CP+B, an advertising agency, have joined forces to boost the market for iPads and other tablet gadgets by creating next-generation and compelling advertising campaigns. The partnership, which was announced yesterday, is expected to create a surge in the sales of iPads and other tablet gadgets [...]
Continue reading...Monday, August 16, 2010
Chevrolet has announced that all of its Hispanic advertising in the United States will be awarded to LatinWorks. The company will begin work immediately. “LatinWorks is considered one of the most creative agencies in the Hispanic marketing space,” said Joel Ewanick, vice president, GM U.S. Marketing. “In addition to their creativity, they also have strong [...]
Continue reading...Thursday, May 13, 2010
Holding company MDC Partners (NASDAQ: MDCA) has acquired a majority interest in ad-optimization firm Integrated Media Solutions. IMS will become part of MDC’s Performance Marketing Services Group, specializing in online analytics and data mining. In the past, IMS has sought to overcome a fragmented media environment by collecting large amounts of data to increase efficiency and target ads. The company is best known [...]
Continue reading...Thursday, February 18, 2010
PayPal is actively searching for an advertising agency, a one-stop shop that will cover all of their needs. Chief among the agencies tasks will be increasing brand loyalty. The scope of PayPal’s services are being highlighted in their proposal, attempting to both position and cement the company in the minds of consumers as the de [...]
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Friday, January 13, 2012
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