Most people do not think of advertising on the roof of a suburban high school, however, it may work out for the Humble Independent School District. The high school is conveniently located by a flight path from the Bush Intercontinental Airport in Houston. The plan to advertise on the rooftop has become a suggestion and [...]
Continue reading...Friday, December 30, 2011
Advertising spending in the third quarter of 2011 barely moved, according to a report that was released the week of Christmas, per the New York Times. Compared with the third quarter of 2010, advertising spending did inch forward for American advertisers. The report was issued by the Kantar Media unit of WWP, and it confirms [...]
Continue reading...Wednesday, February 2, 2011
In 2010, AOL, once the biggest name on the Internet, posted a net loss of $782.5 million, or $7.42 per diluted share. That’s quite a slip from it’s posting of profits close to $250 million in 2009. However, the picture isn’t all bad. While the company didn’t fare too well during the first three quarters [...]
Continue reading...Monday, January 24, 2011
Twitter, the micro-blogging phenomenon with an estimated 200 milion users, is set to earn $150 million in ad revenue in 2011, according to eMarketer. Last year, the site garnered $45 million in ad revenue, meaning that it is on track to more than triple it’s year-to-year earnings. Debra Aho Williamson, a principal analyst at eMarketer, [...]
Continue reading...Wednesday, October 20, 2010
The New York Times, like nearly all newspapers at the moment, has fallen victim to the overall decline in publishing. While its most recent decline in earnings is a fraction of what it was last year, the numbers indicate a weakening in the empire that is The New York Times. The publication posted a loss [...]
Continue reading...Friday, August 13, 2010
Facebook now has more than 500 million global users, which means big advertising revenues. In fact, revenues for Facebook are well over $1 billion per year. This year, Facebook is projected to roll out with $1.285 billion. According to eMarketer, 65% of Facebook’s ad revenue comes from the US. Facebook’s projections for next year are [...]
Continue reading...Thursday, August 5, 2010
Media companies including Viacom, Time Warner, CBS Corp. and News Corp. saw improved ad revenue in broadcast, cable, or both during the first half of 2010. The news is doubly encouraging because it reflects ad rates from the 2009 upfronts, which were quite low compared to previous years. Rates negotiated during this year’s upfront period [...]
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Monday, February 20, 2012
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