During the fourth quarter, Media General Incorporation dealt with a loss of approximately $3.3 million because of low revenue during broadcasts and print divisions. The company, which is also the owner of the Winston-Salem Journals, had received a net income of nearly $9 million in the previous year. Media General has lost earnings of about [...]
Continue reading...Thursday, January 26, 2012
Silver City Arts and Cultural District has recently collaborated with Southwest New Mexico Green Chamber, as a means of creating a new advertisement campaign that will market Silver City to a wide audience. The advertisement campaign has been paid for by the Lodger’s Tax funds that the Arts and Cultural District received during the month [...]
Continue reading...Thursday, January 12, 2012
SeaChange International, a company known for being an advertising leader, has recently expanded its relationship with Envivio as a means of offering SeaChange’s Infusion, which is an advanced platform for advertising. Envivio encoders will work with the leading advertisers to provide some of the best options for multi-screen operators and video that will be viewed [...]
Continue reading...Thursday, December 9, 2010
Online advertising and media management company, Adtoma, has partnered up with Walla!, a top Israeli web portal featuring news, a search engine, E-mail and more. Walla! will utilize Adtoma’s Fusion advertising solution for online publishers. Fusion works to optimize online ad businesses. “Adtoma offers a product that streamlines the business process, enuring efficiency and centralizing [...]
Continue reading...Friday, October 22, 2010
A survey performed by media-buying software company Strata has found that previous barriers to digital spending are disappearing. Of the companies surveyed, 80 percent said their budget for digital spending has increased since last year. Within the digital domain, companies are most likely to use ad networks such as those offered by Google and Yahoo [...]
Continue reading...Wednesday, February 24, 2010
Robert Groves, head of the U.S. Census Bureau, testified Tuesday before a senate panel in defense of an advertising budget. The director has decided to spend $300 million to promote the decennial population count, a tradition that has occurred every ten years beginning with the first one in 1790 under Secretary of State Thomas Jefferson. [...]
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Friday, January 27, 2012
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