Adidas has revealed a new ad campaign, one that it is calling its largest marketing campaign ever. It involves a minute long video commercial “centerpiece,” and has acquired the participation of an array of established athletes as well. In North America, Derrick Rose, a guard for the Chicago Bulls, will star in the commercial which [...]
Continue reading...Sunday, October 3, 2010
It has been rumored that the sports apparel manufacturer Adidas has dropped its advertising contract with Apple‘s iAd. The advertising contract was worth $10 million. Apple’s iAd has been expected to rival Google‘s advertising ventures, including the company’s takeover of AdMob. However, if the rumors surrounding Adidas’s contract are true, then is is not the [...]
Continue reading...Monday, June 29, 2009
Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, [...]
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Tuesday, March 15, 2011
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