Tech and marketing firm Sapient will buy New York’s Nitro Group, an independent ad agency, for $50 million. The purchase will give Sapient’s interactive division access to the traditional advertising market, and aid expansion into Asia. Nitro clients include Mars, ConAgra, Volvo, Nike and Foot Locker. Sapient is an interactive and professional services company based in Boston, Massachusetts. [...]
Continue reading...Monday, June 1, 2009
Mullen Advertising launched its new Boston headquarters today. Since the firm’s founding in 1970, it was headquartered in an historic manor house on a wooded estate in Wenham, Massachusetts. The firm’s clients have included General Motors, and the US Department of Defense. The new office, which will house the agency’s 300 employees, is located in Boston’s financial [...]
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Wednesday, June 17, 2009
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