adRise is definitely the leader of Connected Television advertising, as it has continued to grow on a monthly basis and has partnerships with some of the most popular video advertising networks. adRise is the first of its kind, an advertising platform used for connected devices, and it allows advertisers to reach specific targeted audiences through [...]
Continue reading...Wednesday, December 21, 2011
TruEffect is a customer intelligence company that has recently mentioned a study that IBM made which was conducted in October of this year. They mentioned this study as a means of reinforcing the information with their ability to advertise in a digital manner. The study showed that more than 60% of CMOs made claims of [...]
Continue reading...Wednesday, June 17, 2009
Tech and marketing firm Sapient will buy New York’s Nitro Group, an independent ad agency, for $50 million. The purchase will give Sapient’s interactive division access to the traditional advertising market, and aid expansion into Asia. Nitro clients include Mars, ConAgra, Volvo, Nike and Foot Locker. Sapient is an interactive and professional services company based [...]
Continue reading...Monday, June 1, 2009
Mullen Advertising launched its new Boston headquarters today. Since the firm’s founding in 1970, it was headquartered in an historic manor house on a wooded estate in Wenham, Massachusetts. The firm’s clients have included General Motors, and the US Department of Defense. The new office, which will house the agency’s 300 employees, is located in [...]
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Friday, January 6, 2012
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