When an agency first takes a meeting with a new client, one of the first questions asked should evaluate the client’s tolerance for risk taking. The client will likely share a marketer’s point of view and the cooperate viewpoint. When the agency gathers this information, it will understand the probability of success with the strategic [...]
Continue reading...Thursday, February 18, 2010
PayPal is actively searching for an advertising agency, a one-stop shop that will cover all of their needs. Chief among the agencies tasks will be increasing brand loyalty. The scope of PayPal’s services are being highlighted in their proposal, attempting to both position and cement the company in the minds of consumers as the de [...]
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Friday, October 14, 2011
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