There is an increasing amount of people who are using the Kindle as a means of reading books instead of buying the traditional paperback or hardback book. In fact, the Kindle was definitely a popular gift this year for the holiday season. More and more people are beginning to realize the convenience of this product. [...]
Continue reading...Wednesday, December 7, 2011
The world’s largest online retailer is Amazon.com, but that does not satisfy the company, as it is aggressively expanding in the industry of online advertising. The reason for this is that it wants to take on the industry leader in online advertising, Google Inc. A new offering from Amazon, the Amazon Product Ads, was launched [...]
Continue reading...Wednesday, October 5, 2011
In New York City, Jeff Bezos, the CEO of Amazon, revealed the new, much anticipated, Amazon tablet. In addition to the Amazon tablet, Bezos also announced the four newest versions of Amazon’s e-reader. Each price given seemed surprisingly low for a new e-reader, with the lowest reader costing only $79 and the most expensive costing [...]
Continue reading...Wednesday, May 11, 2011
Apple is the top brand in the world, and according to the 2011 Millward Brown BrandZ study, Google dropped to second. Amazon edged out Walmart. Perhaps the move to e-commerce is really underway. Among companies with troubles in the last couple of years, Toyota bounded back but BP did not fare well. Fifteen of the [...]
Continue reading...Wednesday, April 13, 2011
If you think advertising has reached its limits then you will be surprised at Amazon‘s new version of its popular Kindle e-reader. Although the Kindle has gone down in price dramatically since first being introduced, the $139 that the Wi-Fi only version costs is still too much money for many people to justify spending. Now, [...]
Continue reading...Thursday, February 18, 2010
PayPal is actively searching for an advertising agency, a one-stop shop that will cover all of their needs. Chief among the agencies tasks will be increasing brand loyalty. The scope of PayPal’s services are being highlighted in their proposal, attempting to both position and cement the company in the minds of consumers as the de [...]
Continue reading...
Friday, January 13, 2012
0 Comments