Microsoft, AOL and Yahoo have come to an agreement where online consumers can access advertisements from all three of the companies. This includes advertisements from the Microsoft Media Network (MSN and Fox), Yahoo Network Plus, and AOL’s Advertising.com. Microsoft will now be able to offer broader choices to its advertising customers according to Rik van [...]
Continue reading...Wednesday, February 2, 2011
In 2010, AOL, once the biggest name on the Internet, posted a net loss of $782.5 million, or $7.42 per diluted share. That’s quite a slip from it’s posting of profits close to $250 million in 2009. However, the picture isn’t all bad. While the company didn’t fare too well during the first three quarters [...]
Continue reading...Tuesday, January 4, 2011
AOL Advertising is teaming up with Vertica Systems, a leading proveder of real-time analytics platforms, to reformulate AOL’s business intelligence and reporting solutions company-wide. “With Vertica, AOL wll be able to further enhance the timeliness of data and equip analysts and customers with the information they need to make decisions quickly,” said Mark Ettrich, Senior [...]
Continue reading...Tuesday, November 23, 2010
AOL’s Canada based corporation saw a 10% growth from September to October 2010 among its owned and operated web properties. AOL owes part of its upsurge to its recent acquisitions: TechCrunch and 5Min. According to general manager Graham Moysey, “AOL is focused on delivering targeted audiences on premium properties with a significant video presence and [...]
Continue reading...Monday, November 22, 2010
SVnetwork has named former AOL executive Anna Seibert its new senior vice president of sales development. In the role, Siebert will lead a category sales team designed to drive revenue for the performance brand advertising company. According to an agency press release, Siebert will work with agency holding companies and clients to develop category-specific solutions [...]
Continue reading...Tuesday, September 28, 2010
In New York at Advertising Week, America Online presented Project Devil, a new advertising platform. The platform is intended to optimize everything about online advertising which has not been living up to what some had hoped. AOL’s global advertising and strategy president Jeff Levick explained the reason behind Project Devil, “Technology can only go so [...]
Continue reading...Thursday, September 2, 2010
Google and AOL have announced that they have renewed their partnership for a new five-year contract. The reigning internet giant and it’s predecessor made the announcement on Thursday. The new partnership will go beyond the details of their previous agreement, expanding into mobile search and content, perhaps the largest emerging platform available. Under the agreement, [...]
Continue reading...Monday, June 8, 2009
AOL has hired Jeff Levick away from Google. He will be head of global advertising and strategy. Levick replaces Greg Coleman, formerly of Yahoo. Coleman lasted three months — he replaced Lynda Clarizio. Levick was most recently Google’s veep of industry development and marketing, the Americas. He was with the search engine juggernaut for eight [...]
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Wednesday, November 16, 2011
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