As previously reported by Advertisement Journal, advertising via Smart Phones is going to become increasingly location-based. It was just recently announced that AT&T has joined up with the location-based advertising firm Placecast in order to bring their customers what is being called “Shop Alerts.” Not to worry, for those of you who would just rather [...]
Continue reading...Monday, June 29, 2009
Redmond, Washington-based software giant Microsoft will sell its digital advertising agency, Razorfish, part of Microsoft Advertising. Razorfish has been valued at up to $700 million, based on its sales and profit margins for fiscal 2008. Publicis, a French marketing company, is the potential buyer. Headquartered in Seattle, Razorfish is one of the largest digital agencies, [...]
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Tuesday, March 1, 2011
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