BMW in North America will be introducing its new form of advertising this Saturday. The purpose of the advertisement is to reinforce the image of BMW, known as being the ultimate driving machine. BMW will be introducing a total of 14 new models to the United States within this year of 2012. Kirshenbaum Bond Senecal& [...]
Continue reading...Monday, August 29, 2011
BMW of North America has selected Kirshenbaum Bond Senecal & Partners in New York, , as its lead agency in the United States for national brand creative work and creative work for ads from regional and local BMW dealers and a three year contract is being signed. In its final presentation the agency demonstrated a [...]
Continue reading...Tuesday, August 16, 2011
This article is about the radically different approach that has been followed by the Bayerische Motoren Werke (BMW) groups in advertising their vehicle and their extended protection services at a lesser budget. Some of the unnatural creatures used by them to depict the non BMW parts are a “poucan”, a penguin with a toucan’s bill [...]
Continue reading...Thursday, June 18, 2009
Durham, North Carolina’s Baldwin& is bringing on Jerry Bodrie from GSD&M Austin. Bodrie’s title will apparently be “superconductor,” which is supposed to be a clever neologism for “top executive on the account side.” (By “neologism” I don’t mean Merriam Webster’s first definition, “a new word, usage, or expression.” I mean the second definition, “a meaningless [...]
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Friday, January 6, 2012
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